All Ingredients, One Checkout: Uplatform Lights Up iGB L!VE 2026!

What happens after the last cashier counter closes? What happens after the store is locked for the night and the exhibition lights dim?

Well, we are thrilled to tell you! It’s time to recap our incredible run at iGB L!VE 2026 at ExCeL London, and to put it mildly, it was an absolute, runaway success!

Our iGaming supermarket went into absolute mayhem in the best way possible. From the moment the exhibition hall opened, Stand R60 quickly became one of the liveliest stops on the floor, with visitors gathering around our aisles to explore Uplatform’s fully stocked product line, meet the team, and immerse themselves in our interactive on-stand activities.

And if you are wondering why we turned our stand into a supermarket, here’s the idea. Building an iGaming business can feel like running from one shelf to another, picking up a sportsbook here, casino content there, CRM somewhere else, then trying to make everything work together. With Uplatform, that stress is off the list. Our Turnkey Platform brings the core ingredients of an iGaming operation into one connected system: Sportsbook, casino content, payments, CRM, affiliate tools, back office, localization, and first-line support are all right there on the shelf, giving visitors the full Uplatform experience in a single exciting walkthrough. You just walk in and walk out with everything you need to cook up a mouth-watering iGaming operation.

The energy was through the roof! Our Wheel of Fortune generated a non-stop queue of eager participants looking to grab prizes, the Receipt Raffle had everyone buzzing for the chance to pocket a $1,000 reward, and the “Guess the Basket” game kept a massive crowd packed tightly around our team all day long.

While guests crowded our vibrant VIP zones for deeply productive networking, our bustling cocktail bar kept pouring signature “liquid courage” drinks—served with football-shaped straws that visitors loved so much they were grabbing them as souvenirs!

The magic was truly in the details. Everywhere you looked, the retail theme came alive with mini shopping baskets serving as pen holders, custom merch shrink-wrapped and stacked on store racks, and even our giveaway bags perfectly mirroring a real supermarket checkout experience.

As Maria, our Head of Marketing, put it during the event:

“A great exhibition stand should do more than attract attention—it should tell a story about the company behind it. Our supermarket concept captured exactly what Uplatform stands for: all-in-one platform where operators can access everything they need to launch, scale, and compete with confidence. And seeing people instantly understand the idea behind our concept was incredibly rewarding.”

Our booth truly stood out on the exhibition floor. We are over the moon that we were able to turn the complex reality of launching and scaling an iGaming operation into something fun and instantly recognizable. Honestly, it feels like a dream, and it was a true pleasure to meet, brainstorm, and partner with everyone who stopped by.

If you missed the action or simply want to relive the highlights, check out some of our favorite moments below:

And keep that feeling in mind, because what we’re cooking up for our next expo is going to take things to a whole new level. We can’t reveal too much just yet, but trust us: when you see it, everything will click. See you there!

A quick one before you go. If we discussed taking your business to the next level, your special launch terms for our Sportsbook API or full Turnkey Platform are still waiting in your basket! It’s yours to claim, but just like any limited-time offer, it won’t sit on the shelf forever. The checkout will stay open, but this price may not.

The physical supermarket at ExCeL London might be closed, but Uplatform never is. You can still walk in and walk out with all you need anytime, any day.

Reach out to our team today and let’s complete your checkout!