Expand your business

Enter african market

The African sports betting market has an enormous potential to expand even further. Uplatform enables you to meet the needs of local bettors and profit from African markets.

iGaming in Africa

Go Global

Continent of opportunities

Africa’s emerging economies present exciting opportunities for iGaming and betting businesses online and also traditional retail betshops. Changing demographics and appetite for sports betting across the continent are just a few factors contributing to rising growth and potential.

To compensate for the lack of digitization, Uplatform has long-standing partnerships with local telecoms companies for mobile payments; and developed a platform that enables bettors to place bets via SMS and Telegram. We also offer to the African market hundreds of payment options, including local African payment methods for added convenience. We help our clients by planning ahead, leading them through each stage, explaining how everything works, and personalizing services as needed.

  • iGaming in Africa

    Easy transfer

    from offline to online

  • iGaming in Africa

    Market specific


  • iGaming in Africa

    SMS and Telegram

    betting options

  • iGaming in Africa



iGaming in Africa


Low-tier leagues and championships: football; horse racing, rugby, & cricket
iGaming in Africa


Crucial for emerging markets. One account, one wallet
iGaming in Africa iGaming in Africa


Apps for iOS, Android and Windows, light version, bets via SMS & Telegram
iGaming in Africa


500+ payment methods including alternative and local ones
iGaming in Africa

Agent Scheme

Allows you to reach and capture players with limited internet access
iGaming in Africa


We provide the widest sportsbook that is innovatively developed to be efficient, adaptable, and reliable, ready to deliver you success in all markets.

  • More than 200 sports in line, including football, horse racing, rugby, and cricket, which are well-loved by African bettors.
  • African leagues and championships, even amateur ones. 1,5 million global pre-match and live events.
  • Multi-device solution: complete compatibility on all devices, Android, Apple, regular and light web versions. SMS and Telegram betting options.
  • Features: unique live zone, multi-live bets, Bet Constructor, Bet Builder, Bet Exchanger, popular and unique bet types. Including convenient and informative bet slip.
  • Effortless localization: regionalized content, popular African payment solutions, local languages (including Kiswahili, Amharic, Lingala) and so much more.


Sports in line

1,5 mln

Pre-match and live events


Betting markets



With land-based casinos and bet shops transitioning to online, Uplatform provides software to run your business smoothly. Delivering great versatility whether offline or online, all player’s information is shared and can be easily accessible with our Omni-Channel solution.

The following features are included to ensure our clients are getting the most out of our multi-channel solution:

  • Single registration across all channels.
  • Shared wallet.
  • Shared loyalty and bonus program across all channels.
  • Possibility to bet offline with online deposits and vice versa.
  • Unified CRM and back-office tools to manage all channels.
  • Risk and fraud management.
iGaming in Africa
Slide 1
iGaming in Africa


Let's discuss our special offer for African market?

Zak Africa

Additional tools

Uplatform provides a wide range of services to scale your business and empower your operations while maintaining a smooth and seamless all-around experience.

  • 360° control of business operations via a powerful back-office and extensive CRM, providing customer segmentation data via RFM (Recency, Frequency and Monetary) analysis.
  • Must-have for Africa: multi-lingual and multi-functional agent scheme software that provides a multi-level agent hierarchy, detailed reporting and statistics of agents and players actions, possibility to place bets on behalf of the players and print betting slips.
  • Variety of bonuses: welcome, first and second deposits, cashback, specific affiliates, gamification bonuses, including tournaments and challenges.
  • Empowering affiliate marketing tool with flexible commission structure settings – Revenue share, Standard CPA, Tiered CPA, Hybrid, Sub-Affiliate with detailed reporting and in-depth statistics
iGaming in Africa
Sportsbook iGaming in Africa
iGaming in Africa Turnkey
iGaming in Africa Betshop

Usports API

Want to expand your existing project? Our effective sportsbook API will provide you:

  • Quick, straightforward and seamless API integration.
  • Customizable and modifiable solution, that allows you to choose your own content.
  • Massive sportsbook: Variety of bet types, a wide range of odds, the largest number of classic and unique sports and events.


Build a profitable and stable brand with an all-in-one solution

  • Full-service solution.
  • Expansive portfolio: 200+ sports, 16,500+ slots, over 1100 Esports pre-match and live events, and 120+ live casino tables.
  • Marketing, administrative, and managed services – to make project management more efficient and profitable.

Betshop Solutions

Take advantage of our knowledge of retail betting and the most comprehensive software:

  • Complete software package and tools to operate land-based betting shops.
  • Multi-lingual and multi-featured software for cashiers, self-betting terminals, ePOS terminals, a live monitor, and a powerful back-office tool.
  • Greatest selection of sports, events, markets, Keno, Loto, and Virtual sports.
Slide 1
iGaming in Africa


Africa opening up to Betting

Africa is expansive and diverse, home to more than 1.4 billion people speaking various languages and comprising 54 nations, making it the second-largest continent on earth. Given the widespread popularity and the local government's willingness to legislate online gambling and betting in Africa, it is no surprise that Africa is attracting attention as a promising marketplace for growth.

Uplatform offers the solutions and expertise to help you to utilize these opportunities. Whether you want to launch into the African market or enhance your current operations with new solutions, we can help.


in total GGR


in Revenue in 2021


of the population made at least one bet

Africa Uplatform


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iGaming in Africa


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