Interview with The Gamblest: Unlocking Success in iGaming
In a recent interview with The Gamblest, Nelli Melik, Head of Sales at Uplatform, shared insights into the company’s journey and the iGaming industry. Nelli explained that Uplatform was established by industry veterans with the goal of meeting the ever-evolving demands of iGaming. Known for its cutting-edge sports betting and casino platform, Uplatform offers a diverse sportsbook with over 200 sports, a substantial portfolio of Esports titles, and an extensive casino collection. Additionally, Uplatform provides comprehensive back-office management, over 550 payment solutions, and tailored marketing and localization tools to support long-term growth for its clients.
Nelli emphasized that Uplatform’s client-centered approach and adaptability are key factors that set the company apart in the rapidly expanding iGaming B2B market. The customizable platform offers a wide range of services to meet each client’s unique needs, ensuring they can effectively navigate market challenges and achieve sustainable success.
Discussing regional challenges, Nelli highlighted how these vary significantly. For example, European operators face strict regulatory requirements and market saturation, while in Asia, operators deal with complex local regulations and payment processing issues. In Latin America, emerging market conditions and inconsistent internet infrastructure present challenges. Uplatform addresses these obstacles by assessing risks prior to market entry and providing tailored solutions, such as localized content, diverse payment options, and regulatory compliance support.
Regarding effective strategies, Nelli noted that tailoring content to local preferences, offering multiple payment solutions, and staying compliant with local regulations are crucial. Uplatform also leverages data analytics to help operators understand market trends and user behavior, enabling informed decision-making. These strategies, combined with Uplatform’s comprehensive support and continuous innovation, ensure long-term success for its partners.
Nelli also elaborated on Uplatform’s turnkey solutions, which include a robust sportsbook, a rich casino portfolio with over 250 game providers, and advanced back-office tools. The customizable platform allows clients to meet specific needs while receiving expert consultancy and regulatory compliance support.
Sustaining long-term partnerships, Nelli said, involves prioritizing client needs, offering continuous support, and adapting to market changes. Recently, Uplatform collaborated with content providers like Tom Horn and Game Art to enhance its casino portfolio, aligning with the company’s vision of shaping technology and offerings to meet client goals and remain competitive.
Nelli also highlighted Uplatform’s Casino Aggregator, a comprehensive solution that brings together a vast array of games from top providers into a single platform. This product simplifies integration, streamlines management, and provides detailed analytics to optimize performance—making it an essential tool for operators looking to enhance their casino offerings.
Looking forward, Nelli shared Uplatform’s exciting plans for 2024, which include expanding sports and esports offerings, enhancing live casino experiences, and launching innovative analytics features. Uplatform is also focused on entering new markets and forging strategic partnerships to ensure clients continue to thrive.
Curious to dive deeper into these insights? Read the full interview here.
