Leading insights - Focus magazine interview exclusive

Just after the iGB Live! Amsterdam exhibition, the well-known international iGaming media Focus, spoke with Maria Bashkevich, Head of Marketing, about the Covid pandemic, what gambling operators have learned from it, as well as insights into the LATAM market.

Lessons from covid

“The possibility to adapt quickly to the fast-changing reality was the key in the first quarter of the pandemic”.

Covid presented quite an unfavorable time for everyone, Maria remarked. Nevertheless, the most important lesson that everyone involved in the industry got out of this period, not just for the gambling operators, was versatility; internal processes, HR policies, marketing campaigns, and general operations must be responsive and flexible. Covid also created significant changes in the market in certain regions, which aided in accelerating the shift to online. A crucial lesson for certain operators was deciding on their transition to online to ensure that business was moving forward and generating income.

Resumption of live events

“iGB Amsterdam showed us that there is a demand for “new” players in the market”.

Shortly before the pandemic struck, we joined the market, so there were no live events to attend, spread the word, and promote Uplatform in the traditional in person format that everyone is accustomed to. With the advent of the world opening up again and the announcement of live expos, it was critical for us as a new player to attend live events. And our hard-working team was eager to get out there to present what Uplatform represents, which proved very valid at iGB Live! Amsterdam. Maria adds that there was so much activity and interest at our stand in Amsterdam, it was an incredibly productive and eventful few days. The whole Uplatform team was run off their feet, meeting with partners, making new connections, reinforcing brand loyalty, and showcasing everything Uplatform offers. You can read how we’d celebrated the return of the offline events here.

LATAM market prospects

“Each country in LATAM has its unique requests as the gambling culture, playing preferences, and infrastructure is completely different, so the interest from LATAM is with the flexibility and adaptability Uplatform presents”.

Maria highlighted that the innovative solutions and the extensive and diverse range of content, an expert team willing and capable of taking on any project are particularly appealing to LATAM clients. Also, every region in LATAM has its own gaming culture, playing tastes, and infrastructure, which sees Uplatform as a very attractive solution due to the variety and customization Uplatform offers. Uplatform benefits greatly in such regions like LATAM because it provides an all-in-one solution that can address all characters and requirements of the market.

These were just a few of the highlights from Maria's Focus interview. Learn more about Maria's thoughts on each of the topics discussed in-depth, as well as the future of Uplatform here.


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