Maximizing Euro 2024: Essential Sportsbook Features for Operators

The UEFA Euro 2024, one of Europe's most prestigious football competitions, has just kicked off. The tournament, which began on 14 June 2024, will run until 14 July, coinciding with the summer break of most European football seasons. During major tournaments like UEFA Euro 2024, sportsbooks can expect significant spikes in betting activity. To capitalize on this increased interest and provide an exceptional betting experience, operators must ensure their websites are robust and feature-rich. The tournament's timing during the summer break presents a unique opportunity to engage football fans when most domestic leagues are on break.

This article will explore essential sportsbook features that can help operators maximize profits and enhance player experience during this high-demand period. By implementing these key elements, sportsbooks can effectively handle the surge in betting activity while offering compelling options to both casual and seasoned bettors.

Diverse Betting Markets

A betting market represents the possible outcomes of sports events. A greater variety of markets attracts players. For each Euro 2024 match, Uplatform's Sportsbook API offers over a thousand unique betting options, such as:

• Unique bets
• Bets on how a selected player will perform in a game
• Timing of scores
• Number of yellow/red cards
• When injuries occur
• Number of headed goals, among many others

We regularly update the markets and odds for upcoming events, enabling you to offer your players a wide selection of betting opportunities. For example, for the match France vs Belgium on the 1st of July, we offer 1413 betting markets.

Live Zone

Sports enthusiasts are highly engaged in live betting, with over 46% of all bets being placed live. The convenience of betting while watching a game cannot be overstated. Once the game starts, viewers gain a clearer understanding of the ongoing action and prefer to bet on upcoming events. That’s why Uplatform's sportsbook offers real-time 2D and 3D visualizations, along with a unique multi-live feature that allows bettors to select and view multiple events simultaneously in a single window for all Euro 2024 matches. Just look at our numbers: more than 60,000 live-matches, more than 400 broadcasts every week, and over 1,000 esports events every week. Additionally, our sportsbook will cover a vast array of live events and betting markets for in-play betting.

Broad Selection of Betting Options

Stacking matches, where players can bet on three or more events on a single match day, is another vital aspect of major tournaments. With numerous games taking place on the same day, Uplatform's sportsbook provides a wide range of multi-bet combinations, including the Accumulator, Lucky and Chain, one-click betting for sporting events, special bets (where bettors can bet on a player, make player-player or team-player bets), the bet builder (a special feature that allows players to make a slip out of several events in a single match), the bet constructor, etc. This variety of betting options ensures that players have a range of choices to suit their preferences and increase their chances of winning.

Essential info about matches

Statistics are a crucial and effective tool for any bettor. An ideal sportsbook should display all vital information about matches, teams, and tournaments directly on the match page. It should also provide easy navigation to keep bettors on your page and assist them in making better judgments when placing bets. We don't want players checking statistics at other websites where your competitors are placing ads, do we? Uplatform understands this, so we offer sportsbook solution that provide comprehensive match statistics and analysis to help bettors make informed decisions.

Simple and User-Friendly Interface

The easier your website is to use, the longer visitors will stay. With clear navigation and comprehensive content, players can effortlessly locate essential information. A well-crafted design and user interface enable players to focus on betting seamlessly—from effortless registration to well-timed banners and pop-up notifications. The primary aim of any design is to maximize player satisfaction.

Landing pages carefully crafted and developed to bring in new visitors looking for bets on those games. They promise excellent conversion rates, allowing players to see the schedule and upcoming games effectively.

Localization

To effectively cater to Euro 2024, it's essential to offer a wide range of content that appeals to diverse bettors. Betting site operators must also support multiple languages, accept local payment methods, adjust odds and betting lines according to regional preferences, and provide betting options on national sports teams to localize their services effectively. Below are some of Uplatform's tools and solutions designed to customize content and meet the preferences of every player:

• Sorting of national teams accurately based on the player's location
• Support for over 68 languages, including less common ones such as Icelandic and Khmer
• Various odds formats, including Fractional, Decimal, Moneyline, Indonesian, Hong Kong, and Malay odds
• Several views - European, Italian, Asian

These and other related functions are built into Uplatform's iFrame and Turnkey solutions. Uplatform's Sportsbook API empowers your iGaming business with a robust and feature-rich sportsbook solution via seamless API integration. With Uplatform's Turnkey option, you can leverage a stable platform, access to over 550 payment service providers (PSPs), 260+ sports&Esports and a whole lot more. It is an easy route to launch your new products or expand into new markets.