Uplatform Earns Three Nominations Across Product, Marketing, and Leadership
This year, Uplatform has been shortlisted across three categories:
- Live Betting Product, SBC Europe Awards 2026
- Best Marketing Campaign, Italian Gaming Awards 2026
- Woman Leader of the Year – Maria Bashkevich, Casino Guru Awards 2026
Different categories, different focus areas, different judging criteria.
One standard behind all of them.
Our sportsbook
Live betting now accounts for more than 60% of all online sports wagering and that number keeps climbing. Players don’t want to wait for the next match. They want to react, in the moment, to what’s happening on the pitch right now. That’s the environment that separates solid sportsbooks from great ones.
Ours is built entirely in-house. Every market, every odds calculation, every risk management decision runs through our own systems. No middleware, no third-party dependencies at the critical moments. That means when something happens in the 89th minute, we don’t have to wait for anyone.
What that looks like in practice:
- 200+ sports and 60+ esports titles
- ~1.5M pre-match and live events
- 5,500+ betting markets
- A dedicated live zone with real-time 2D, 3D and video stream integrations
- Fast odds updates built to minimize latency — so players can react instantly and operators can protect their margins
But the numbers only tell part of it. What we hear most from partners isn’t about coverage — it’s about reliability. Knowing that when it matters, the product holds up. And knowing that when something’s off, we’re already on it.
That’s what this nomination reflects.
Our marketing
The “Fresh Solutions for Juicy Profits” campaign shows how we actually approach marketing at Uplatform. We don’t do things just to look good or fill space. If we do something, it has a purpose. It needs to catch attention, start a conversation, or make the experience better for everyone who notices it.
Marketing for us is not separate from the rest of the business. It works closely with product and sales, so what we show matches what we’ve actually built. That is important to us, because people can tell when things don’t connect.
Our goal is straightforward. Make it clear what we do, make it easy to appreciate, and give people a reason to stay with us. It sounds simple, but it only works when everything is thought through and the team is inline with said goal and working in the same direction.
That’s what made this campaign work, and that’s what this nomination reflects.
Our Leadership
Every team has someone who sets the standard for how things get done. At Uplatform, that’s Maria Bashkevich, Head of Marketing.
Thirteen years in marketing. Nine in iGaming. Seven leading teams. But what stands out isn’t the resume, it’s how she uses it.
iGaming marketing is genuinely difficult. You’re working with limited channels, high competition, and an industry that often plays it safe. Maria doesn’t. Campaigns are built to make people stop, not just to tick a box. And that energy shows in the team she’s built, the one where people are encouraged to push ideas further and challenge what “standard” looks like.
She has also pushed the brand in directions that are not typical for the industry. Bringing bold, expressive concepts into a space that often plays it safe. Lemon trees at SiGMA, floral installations at ICE, visual identities that break away from the usual “serious” B2B look.
And it works. Lead generation across events and campaigns has increased significantly, and both the company and Maria have been recognized multiple times across the industry.
This nomination reflects that journey. Not just results, but the willingness to do things differently and make them work.
Three nominations, one standard behind all of them. Our platform. Your success
