Uplatform's 2024: A Year of Achievements

As we’ve entered into a new year, it’s worth stepping back to reflect on what has been a milestone-filled 2024 for Uplatform. Last year was all about learning, adapting, and finding new ways to help our clients succeed in a constantly changing industry
2024: A Year of Recognition and Achievements
This year, Uplatform stood out in the industry with an incredible 14 nominations across prestigious awards. At the EGR Awards, we were shortlisted in three categories, including Rising Star of the Year—proof of the strides we’ve made in delivering value to our clients. These nominations highlight the trust our partners place in us and our ability to adapt, innovate, and thrive.
The highlight of the year was winning the SiGMA Eurasia 2024 Award—a moment that celebrated the hard work, dedication, and passion of our entire team. This award isn’t just a win for us; it’s a shared victory with our clients and partners, whose success drives everything we do.
Looking back, 2024 wasn’t just a milestone—it was a turning point. These recognitions push us to aim higher, grow stronger, and create even more opportunities for our partners in the ever-changing iGaming world.
Delivering Commercial Success
The numbers tell a story of growth and trust. In 2024, Uplatform’s reach and impact expanded significantly. Our team grew by 165%, enabling us to take on more challenges and deliver even better results for our clients. The number of active clients increased by 150%, reflecting our ability to adapt to their needs and drive success.
These figures are more than metrics—they are proof of the trust our partners place in us. By focusing on tailored solutions and a deep understanding of market demands, we helped clients expand their businesses, discover new opportunities, and achieve sustainable growth.
2024 was a year of transformation, and we’re ready to carry this momentum forward.

Tackling challenges with localization
Navigating diverse markets requires a deep understanding of local conditions and player needs. Uplatform’s approach to localization has been a cornerstone of our success in 2024. From infrastructure gaps in Africa to the growing demand for Esports in Asia, we’ve prioritized solutions that address real-world challenges.
This year, we released our Localization Guide, a practical resource for operators looking to expand globally. The guide provides insights on adapting brands to local markets, including payment preferences, language support, and cultural nuances. It reflects our belief that localization is key to player engagement and long-term success.
Maria, our Head of Marketing, was an expert speaker at ICE Vox, where she discussed the importance of localization in iGaming. Her presentation showcased main mistakes in localization, actionable tips for saving time, money, and resources in the process of tailoring to different markets.
By offering a tailored platform adapted to local markets and sharing our extensive expertise, Uplatform helps operators succeed globally. Whether through expos, dedicated guides like the Localization Guide, or personalized support, we provide the tools and insights they need to thrive in both emerging and established markets.
Making a Mark at Global Events
In 2024, we brought a distinct approach to each expo, combining impactful themes with a strong focus on analytics to deliver meaningful experiences.
- At ICE London, our 'All the Way Up' theme turned heads with competitive drone racing and the ever-popular Plinko game. These activities were amazing additions that helped spice up the event, while our personalized t-shirts added a creative flair to the event.
- At G2E Asia, the 'U_Profit' theme focused on localized solutions for the Asian market. We showcased tools like multilingual translations, regional payment options, and an Asian view sportsbook that empowers operators to thrive in this competitive region.
- For iGB L!VE, the 'U_Rule' theme emphasized tools for market dominance and growth. Engaging demos, custom graffiti merch, and a unique photo zone created an unforgettable experience while illustrating how our solutions can help clients to rule the iGaming world.
- At SiGMA Europe, the 'U_Shine' theme brought a bold and vibrant atmosphere. Dance battles, a lively bar, and exclusive merch made our stand a hub of energy, while tailored advice sessions equipped operators with insights to outshine their competitors in the iGaming landscape.
Each event underscored our commitment to crafting tailored experiences that connect with audiences and provide actionable value, ensuring a lasting impact on clients and partners alike.
Innovating for Better Results
Throughout the year, we rolled out several updates and features designed to enhance our platform’s usability and effectiveness:
- Added new providers to our Casino Aggregator, bringing the total game count to around 5,000, as we constantly grow and improve our offering.
- Improved sportsbook features as well as adding more markets for sports, and Esports.
- Introduced dynamic CRM tools with Customer Journey Mapping, allowing operators to analyse and make adjustments in order to personalize their customers journeys.
- Developed new tools for bonus management and player engagement, including reward systems tied to site activity.
- Improved tools for managing registration forms, authorization types, and self-exclusion limits.
- Delivered one of the largest Esports catalogs on the market.
- Streamlined wallet and limit services for better usability.
- And much more!
These updates reflect our commitment to staying ahead of industry trends while keeping client success at the forefront.
Looking to 2025
As we step into 2025, we are building on the successes of the past year. Our plans include integrating AI tools into both internal processes and client-facing features, expanding our content offerings with new games and betting markets, improving CRM and CMS systems to give clients even more control and flexibility, and much more. This year holds exciting developments that will strengthen our position and bring even more value to our partners.
2024 was a turning point for Uplatform, but it’s only the beginning. The achievements of this year have laid a solid foundation for even greater things to come. Thank you to our clients, partners, and team members for being part of this journey. Together, we’re shaping the future of iGaming.

Thank you to our clients, partners, and team members for making this year unforgettable. Together, let’s make a change in iGaming.
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