Uplatform's insights on FIFA World Cup 2022

Football is one of the most popular sports among viewers all over the world. So, it should be no surprise that bettors worldwide enjoy betting on the game. The FIFA World Cup is the largest football event; it draws many viewers, fans, and bettors. We have compiled a comprehensive guide with a deeper understanding of the FIFA World Cup and what will enable operators to attract players and retain their engagement, increasing their earnings.

Why is this World Cup so special?

The possibility of increasing the number of competing teams in Qatar 2022 from 32 to 48 was considered. However, it was finally agreed to keep the number of teams at 32, with a possible expansion to 48 starting with the 2026 World Cup, which Canada, the United States, and Mexico would co-host. But unlike previous competitions, this year's World Cup will take place in November, starting just a week and a half after the domestic league break and ending eight days after the championship match. It's vital to keep in mind that bookmakers usually anticipate a high volume of business at this time of year. Domestic leagues in Europe are at their peak, domestic cup competitions are taking place, and the wildly popular Champions League and Europa League are still going strong. We haven't even considered other sports, such as the Formula One season, which is coming to an end and also generates a lot of attention and engagement. So we're speculating a time when bookmakers will have enough chance to boost player participation during and after the World Cup. This confluence of events will significantly increase the number of casual bettors who bet just for fun.

The World Cup's effect on sports betting

The World Cup is by far the most important sporting event on the calendar, with nations from all over the world competing for the prestigious trophy. It is one of the most popular tournaments in the world, if not the most popular. A feature associated with such massive sporting events is the global audience. Everyone would want to watch their national teams play, along with other games involving some of the tournament's favorite countries. This interest will result in a large number of bets, providing bookmakers with the ideal opportunity to attract new players, retain current players, and revive inactive accounts.

A peek at the viewership numbers for the 2018 FIFA World Cup:

FIFA World Cup 2022

Approximately 1,6 billion Asians viewed World Cup coverage on television, digital platforms, and out-of-home broadcasts. This represents 43.7% of the total global audience for the event. Asia was home to three of the top five contributors to global reach (China PR, Indonesia, and India). China PR contributed the largest reach percentage with 655.7 million viewers (18.4% of global viewers). Powered by MENA broadcasting, which delivered 261.2 million viewers (44.3% of the total for the area), Africa and the Middle East amounted to 16.6% of global reach. The largest amount of time is spent watching the World Cup in Europe and Asia. In terms of hours, this is the case. Viewers in Europe and Asia have recorded the largest number of hours spent watching the World Cup.

FIFA World Cup 2022

South America and Europe accounted for an overwhelming number of viewers. Statistics indicate that Asia generated the most significant number of viewers in total reach (including all viewing). South America (96.6%) and Europe (86%) were the regions with the most significant number of potential viewers. However, Asia (+29.4%) experienced the most significant regional growth due to broadcasting 10 live matches during prime time for East Asian viewers.

FIFA World Cup 2022

The most media attention was gotten from Asia (10.66 billion viewer hours). Only six regions accounted for 50% of the total value, with China accounting for 41% of regional consumption (Indonesia, Japan, Vietnam, India, Korea Republic, and Thailand). Europe had more people watching live matches than Asia, despite having the second-highest overall consumption (9.67 billion viewer hours) (7.92 billion viewer hours against 7.80 billion). This is because kickoff times were more convenient for Europe. American broadcasters produced 26.2% of consumption (compared to 43.5% of total coverage hours). 31.3% of all viewing hours in the two regions were in Brazil.

Live (or in-play) betting is a popular form of betting during the World Cup. Given the number of viewers and the massive event's popularity, it's easy to draw conclusions on what regions you should focus on and personalize your offer. Consider that at the moment, the top three favorites are Brazil, France, and England, which will draw a large number of bettors from these countries. Statistics show that South America and Europe are still the only places where almost the whole population watches and takes part in the games. It's not surprising that the Asian region saw significant increase in viewership. So, offering World Cup betting is critical for these regions. However, in order to stand out from the competition, acquire new bettors, and increase retention, operators should have a diverse and localized offering that includes more markets, unique markets and bets, detailed statistics, and so on. To take advantage of the TOP betting event, the operator should have an ULTIMATE offering rather than a basic one.

FIFA World Cup 2022

How do we fit in

We are a fast-paced sportsbook with the largest selection of sports on the market. Our advanced FIFA World Cup solutions include the following:

  • 1000+ betting options are available for each 2022 FIFA World Cup game.
    • Unique bets
    • Bets on how a certain player will play in a game
    • The time of the scores
    • Number of yellow/red cards
    • When injuries occur
    • Number of headed goals, among many others
  • Markets and odds are constantly updated during live events thanks to in-house bookmakers.
  • A unique live zone with real-time 2D, 3D, and a multi-live feature that allows for multiple bets in a single window.
  • Comprehensive statistics on matches, teams, and competitions.
  • Seamless navigation on the match page to keep players on your site and makes betting easy.
  • A wide range of betting options - Our sportsbook provides a wide range of multi-bet combinations, including the Accumulator, Lucky and Chain, one-click betting for sporting events, special bets (Bettors can wager on a player, make player-player or team-player bets), bet builder (Players can withdraw from multiple events in a single match), bet constructor, etc.
  • Localization - Our solutions and tools enable you to localize and tailor content for each player with these options:
    • Relevant sorting of national teams according to the user’s location
    • 65+ languages, some of which are quite rare, like Khmer or Icelandic
    • Various odds - fractional, decimal, Moneyline, Indonesian, Hong Kong, and Malay
    • Different views - European, Italian, Asian

These and various other features are included in iFrame and Turnkey solutions. Using our Sportsbook API, you can add the most comprehensive sportsbook on the market to your iGaming brand. With our Turnkey, you can simultaneously launch a new brand or enter a new market with all the necessary tools, a stable platform, and 300+ PSPs.


Operators are thrilled as the FIFA World Cup 2022 draws near because they expect to generate significant revenue from the event. But this is only feasible if your players enjoy your content. With our extensive features, player satisfaction and enjoyment are guaranteed to increase.

For expert advice on how to make more money during the FIFA World Cup 2022, contact us at [email protected].


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