Continent of opportunities
Africa’s emerging economies present exciting opportunities for iGaming and betting businesses online and also traditional retail betshops. Changing demographics and appetite for sports betting across the continent are just a few factors contributing to rising growth and potential.
To compensate for the lack of digitization, Uplatform has long-standing partnerships with local telecoms companies for mobile payments; and developed a platform that enables bettors to place bets via SMS and Telegram. We also offer to the African market hundreds of payment options, including local African payment methods for added convenience. We help our clients by planning ahead, leading them through each stage, explaining how everything works, and personalizing services as needed.
increase in total GGR
Revenue in 2021
72% of adults
betted at least once
where gambling is permitted
We provide the widest sportsbook that is innovatively developed to be efficient, adaptable, and reliable, ready to deliver you success in all markets.
- More than 200 sports in line, including football, horse racing, rugby, and cricket, which are well-loved by African bettors.
- African leagues and championships, even amateur ones. 1,5 million global pre-match and live events.
- Multi-device solution: complete compatibility on all devices, Android, Apple, regular and light web versions. SMS and Telegram betting options.
- Features: unique live zone, multi-live bets, BetConstructor, BetBuilder, popular and unique bet types. Including convenient and informative bet slip.
- Effortless localization: regionalized content, popular African payment solutions, local languages (including Kiswahili, Amharic, Lingala) and so much more.
With land-based casinos and bet shops transitioning to online, Uplatform provides software to run your business smoothly. Delivering great versatility whether offline or online, all player’s information is shared and can be easily accessible with our Omni-Channel solution.
The following features are included to ensure our clients are getting the most out of our multi-channel solution:
- Single registration across all channels.
- Shared wallet.
- Shared loyalty and bonus program across all channels.
- Possibility to bet offline with online deposits and vice versa.
- Unified CRM and back-office tools to manage all channels.
- Risk and fraud management.
Choose payment methods that are relevant to your market in Africa.
We offer an extensive variety of alternative and local African payment methods, including e-vouchers, bank transfers, mobile payments, cryptocurrencies.
Choose from a vast selection of popular international and African payment system providers: Flutterwave, Paystack, Mtech, Wallettec, MTNUg, Interswitch and many more. We’ll guide and assist you with the integration.
Uplatform provides a wide range of services to scale your business and empower your operations while maintaining a smooth and seamless all-around experience.
- 360° control of business operations via a powerful back-office and extensive CRM, providing customer segmentation data via RFM (Recency, Frequency and Monetary) analysis.
- Must-have for Africa: multi-lingual and multi-functional agent scheme software that provides a multi-level agent hierarchy, detailed reporting and statistics of agents and players actions, possibility to place bets on behalf of the players and print betting slips.
- Variety of bonuses: welcome, first and second deposits, cashback, specific affiliates, gamification bonuses, including tournaments and challenges.
- Empowering affiliate marketing tool with flexible commission structure settings – Revenue share, Standard CPA, Tiered CPA, Hybrid, Sub-Affiliate with detailed reporting and in-depth statistics