How to localize effectively with Uplatform
As businesses enter international markets, they must consider a variety of factors in addition to simply getting operational in their chosen markets. To succeed, they must do more to stand out, to be unique, and to be considered a 'local' as the level of competition increases along with the number of competitors. Here's where our handy tips for localization can help!
The importance of knowing your customer (KYC) underpins many other aspects of localization. Clearly, effective localization involves a lot of factors, so let's take a look at some of the most important ones in our valuable tips.
Tip 1.Knowing the processes, laws, and regulations
Following and understanding the laws and regulations in each region is crucial for your business's integrity and survival. Hosting, responsible gambling, advertising, and other essential aspects of the industry vary by jurisdiction. For instance, stricter policies exist in the UK market than in many other parts of the world when it comes to responsible gambling information and marketing. Companies that violate these rules can suffer significant fines or even be blacklisted. The continent of Africa is another example. At present, there are a number of different laws on the continent. The Gambling Laws implemented in Tanzania were the first of their kind in Africa and lead the way for regulated gambling, but many others have lagged behind. Particularly when it comes to iGaming, regulation is scarce. Consequently, there has been confusion in jurisdictions where authorities at a local level attempt to implement laws that are not recognized at the federal level, as in Nigeria, where government officials have limited authority to enforce online casino regulations.
Processes such as payment methods, player support, and account setup and verification may also differ depending on the infrastructure in your target market. Players must provide ID documents in some places, for example, because verification rules are stricter. While in other areas, only ID is required for withdrawals.
Tip 2. The localization of content and betting odds
If you want to attract players to your site, you must cater to their preferences. A way to accomplish this is to display regionalized content. Players have a more personalized experience with sportsbooks that focus on what the locals enjoy and follow. Take, for example, offering cricket in India, or in the UK, offering bets on local matches in lower-tier leagues, so they don't just have Premier League football. As a result, the company demonstrates its knowledge and care for the local community. Although content can be further personalized, the mere act of catering to what the locals love can dramatically increase player retention rates.
For instance, Latin America is known for its football fan base, so let's take a look at its preferences. In the above infographic, it is evident that the Spanish league "La Liga" has the most fans in LATAM. This may be due to its top Brazilian and Argentine players and their close cultural and linguistic ties. Making league competitions a must-have for any sports betting site. In addition to others on this list.
To cater to all those regional needs, go with a sportsbook provider that specializes in your region and offers a wide range of sports and events. In this regard, Uplatform checks all the boxes. Sports and events from around the world are covered by our extensive coverage. The choice of low-tier leagues, local and amateur matches, and unique sports like Bubble Football ensures players are entertained and engaged.
You can also cater to every market by offering different odds formats, such as American, English, Decimal, Hong Kong, Indonesian, and Malay. British and Irish bookmakers often offer fractional odds (also known as British odds, UK odds, or traditional odds). A decimal odds system is used in continental Europe, Australia, New Zealand, and Canada (also known as European odds, digital odds, or continental odds). If you provide odds that players in a specific region are familiar with, your popularity and profits rise along with local trust.
Also, understanding the preferences of players in each region is essential when it comes to casino games. Hunting and fishing-based skill-based games are increasingly popular in the Asian market. CIS markets, however, continue to be dominated by classic themed slots.
Tip 3. Addressing problems with access
The technology and internet penetration of each market must be considered. In order to ensure your website is functional on desktop computers and mobile devices, it must be flexible and can be accessed on a variety of devices. Also look into other devices that your target market uses. For people with slow internet connections like parts of regions in Africa or LATAM, websites must be extremely lightweight so players can swiftly and easily move between pages. The primary means of accessing the internet in those regions is through mobile devices since most households don't have computers. In order to meet the needs of African and Latin American bettors, operators need to provide multi-device solutions; Uplatform provides fully customizable web pages, apps on iOS, Android, and Windows.
As an alternative to using the internet, SMS betting gives players the option of betting without an internet connection. Since most players use their mobile devices for online gambling and betting, mobile versions and apps are essential in not just the European market but as well as many other markets around the world.
Tip 4. Solutions for payment
In order to be successful, local payment methods and systems must be offered. Payment methods that are familiar to players are preferred. The process of creating a new account just adds another step to the betting experience that may not be convenient for players. It is imperative to provide a service that will meet consumer needs while simultaneously providing high levels of payment security and complete convenience. Few players have bank cards or electronic wallets that are widely used in other regions, and different payment systems and cards have a relatively low penetration rate in the African market. The popularity of mobile and card payments is indicated by this. Players in Asia and Latin America typically use regional payment methods.
Gambling is not permitted in the UK with credit cards. Although Skrill, Neteller, and PayPal are among the other payment methods available. Many British bettors choose to fund their accounts by using debit or prepaid cards, which are also widely used on mobile devices.
Over 300 payment options are available on Uplatform worldwide, including credit cards, e-wallets, online payment processors, cryptocurrencies, and alternative local payment methods. In addition to providing increased convenience, these methods facilitate access to more markets. In order to stay competitive, businesses must be flexible when introducing new payment methods based on market needs and conditions.
Tip 5. Accommodating a range of Languages
Successful localization depends heavily on language. It is, therefore, necessary for betting platforms to use regional terminology and vocabulary, keeping in mind that even within the US and the UK, these are different. The American speaker might use juice or vigorish instead of the term edge, cut, or margin that a British speaker would use. The Australian term pokies refers to slot machines that are also known as fruit machines and one-armed bandits in the UK.
There are some countries where the population does not know English, and they speak rare languages. As a result, operators must provide versions of their websites in the players' mother tongues in order to keep up with regional needs..
At Uplatform, we are very proud to offer language localization in over 65 languages, such as Khmer, Lingala, Icelandic, Tajic, and Brazilian Portuguese. Furthermore, the support team needs to communicate with players in any language specified on the website to establish trust and build loyal relationships. Providing first line support in 31 languages, Uplatform helps businesses reach more global markets and retain their players through a personalized connection.
Tip 6. Marketing that is tailored to the customer
A successful marketing strategy is essential if you are expanding into new regions. A culturally sensitive, relevant, and appropriate advertisement is vital to attracting and retaining players.
As far as iGaming is concerned, some countries are further along than others. Operators must explain to their players how to use an online platform in countries where there isn't yet a strong culture of online betting. It is also necessary to localize platform promotion. CIS countries benefit from influencers and streamers, while other regions benefit from using agents. By acting as an intermediary, agents simplify the process for new online bettors by handling things like withdrawals and verifications.
All over the world, introductory bonuses, such as those found in welcome packages, are generally well received. However, there are some regional factors to consider. In some regions, bonus quests should incorporate gamification. In order to gain access to the bonus amount, you typically have to complete tasks or challenges.
It is easy for players to stay engaged with Uplatform's bonus solution. Uplatform offers rewards to players, such as first deposits and new account registration, in addition to well-known bonuses like cashback and loyalty programs. Along with gamification and missions of high quality to appeal to those players who enjoy the gamification playing experience. Also, with advanced reporting, segmentation, and targeting capabilities, Uplatform's bonus solutions allow businesses to create bonuses targeted to specific audiences based on their own data.
It is not only content and the culturally diverse aspects of different world regions as betting expands across the globe that needs to be taken into consideration. It is also an aspect of betting regulation and, in some cases, payment laws. While some countries have introduced stringent regulations that make things more transparent for businesses looking to set up operations, others still lag behind or provide little clarity. So it is a great idea to ensure you have all your bases covered and deal with providers who have experience and know all about the challenges and what it takes to localize for different markets successfully.
Through our team of experts with vast knowledge of operating in all markets no matter the size or complexity, our team at Uplatform has and continues to develop localization solutions that help businesses grow and gain the momentum they need to succeed. Great expansion is possible as a result of our flexible and extensive selection of localization solutions. Businesses can create a recognizable, impactful brand that produces results on a global level by developing a trustworthy presence in the markets that their brands target.
If you are looking to connect authentically with your customers and grow your brand using proven localization solutions that deliver results, contact our expert team at
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