Rule Your Players' Hearts | Expert guide to Customer Journey Mapping (CJM)
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Uplatform Joining SiGMA Africa as Delegate

In March, Uplatform is heading to Cape Town for SiGMA Africa, with Zak, Sales Team Lead, representing the company on site from March 3 to 5.

Africa is an increasingly attractive region for operators as iGaming continues to grow at a rapid pace across multiple markets. Expanding mobile access, improving connectivity, and a young, digitally engaged audience are driving this momentum and creating real commercial opportunities.

As more brands enter the space, competition naturally intensifies, and player expectations continue to rise. Users expect reliable payments, smooth performance, relevant local content, and consistent odds. In this environment, entering blindly is no longer a viable option. Operators need to build projects that are structured properly from day one and capable of adapting to market realities.

This is where Uplatform supports its partners. By providing a complete platform that combines sportsbook, casino, payments, customer support, fraud prevention and operational tools in one solution, we help operators enter African markets with clarity, control, and long-term stability in mind.

SiGMA Eurasia

Zak will be meeting operators entering African markets, as well as established brands seeking a more scalable and adaptable foundation for their sportsbook and casino operations.

“Sun, safari, and strong partnerships. Thrilled to represent Uplatform at SiGMA Africa 2026. I’m looking forward to meeting ambitious operators who are serious about building in this region. Who’s on my must-meet list?”

says Zak.

For operators evaluating their next move, the question is not only about launching a website. It is about choosing the right platform behind it.

With Uplatform, operators receive:

  • A first-class sportsbook

    Built in-house, offering broad sports and esports coverage, balanced odds, and full flexibility for customization and growth.

  • An extensive casino

    A large online selection designed to attract different player types across various markets.

  • A market-ready solution

    A comprehensive platform that includes top-tier content and all the tools required to operate profitably from day one.

  • Localization made simple

    Access to regional content, line flexibility, 550+ payment solutions, 68+ languages, and full multilingual support.

  • A structure built for steady profits

    A platform designed to deliver consistent revenue across markets.

Zak will be available throughout the event to discuss regional strategy, launch models, and partnership formats aligned with specific business goals.

Uplatform to Attend SiGMA Eurasia

From February 9 to 11, Uplatform will attend SiGMA Eurasia as a delegate, represented by Maria, Sales Team Lead.

The event serves as a key meeting point for operators and technology providers active across the MENA region. As interest in regulated and emerging markets within the region continues to grow, operators are placing greater emphasis on reliable payment solutions, extensive sportsbook and casino offerings.

For Uplatform, participation reflects a clear focus on expanding partnerships in MENA and supporting brands that are either preparing to enter these markets or refining their current operations. During the summit, Maria will engage in discussions around launch models, customization, and long-term performance strategy tailored to regional requirements.

“We’re planning to attend SiGMA Dubai with strong expectations. We anticipate a focused, international audience and meaningful, business-driven conversations. For Uplatform, the goal is clear: connect with operators who are genuinely interested in our solutions and build the foundation for fruitful cooperations,”

says Maria.

SiGMA Eurasia

Why Uplatform?

Because we deliver Solutions to Success.

  • U’ll outperform with a first-class sportsbook

    Expand your playing audience with extensive sports and esports coverage, balanced odds, and a structure designed for long-term margin stability.

  • U’ll have an extensive casino

    Engage every player segment with a broad game portfolio built to perform across both established and emerging markets.

  • U’ll launch with a market-ready solution

    Build your brand with a comprehensive platform that combines content, payments, CRM tools, risk management, and operational control required for profitable growth.

  • U’ll localize with ease

    Adapt efficiently to regional demands through flexible content configuration, 550+ payment methods, 68+ languages, and full multilingual support.

  • U’ll grow sustainably

    Maximize margins with a platform designed to deliver consistent revenue across markets, prioritizing steady performance over short-term spikes.

Maria will be available throughout the event to discuss expansion strategies, regional opportunities, and partnership models tailored to operators’ goals.

ICE Barcelona 2026: The Stand People Didn’t Rush Through

You know that feeling when you step into a place and instantly sense that the energy is right?

That was ICE Barcelona for us.

A show with its own rhythm: open, expressive, and blooming. Where attention is earned, not chased. And we came with a clear intention to Bloom Beyond Expectations. Some visitors arrived with packed schedules and quick meetings in mind. Some came “just to look around.” Then they stopped by Stand 1C30. And suddenly, nobody was in a rush anymore.

We didn’t build a stand to be stared at. We built a space to be experienced.

Conversations started easily and unfolded naturally. Drinks in hand, ideas on the table, notebooks opening without anyone forcing the agenda. Sometimes, the best discussions don’t begin with slides or pitches as they begin when people feel comfortable enough to slow down.

Our signature Blooming IPA in partnership with ICE did exactly what we hoped. It set the pace. It created pauses. And in those pauses, real connections happened.

The activities we teased before the show came fully to life. Dice games that drew crowds and cheers at the Beer Bar. Instant prizes that kept people coming back. Floral ice cream moments. The now-iconic flower-themed dancers that turned into a magnet for photos and spontaneous conversations. Uplatform’s games sparked friendly competition. Giveaways sparked laughter. And our merch didn’t stay on the stand — it kept moving through the halls long after.

ICE Barcelona 2026

And right in the middle of all that atmosphere were the conversations that mattered most. Calm, focused discussions about scale, technology, and what it really takes to succeed in iGaming long term. We walked visitors through how Uplatform brings everything together into one cohesive solution: an in-house sportsbook with wide sports and Esports coverage and balanced odds, a massive casino portfolio spanning slots, live casino, and popular game formats players genuinely engage with, and a CRM built to support retention, not just acquisition.

We spoke about risk management that works in real time, advanced monitoring that protects both operations and revenue, and analytics that give operators full visibility into player behavior and performance. Localization came up often too: regional content, multilingual support, and payment coverage that adapts to local markets instead of forcing one-size-fits-all solutions.

At the end of the day we are not just about launching projects. Our commitment is to help our clients bloom together with us. From ongoing consultancy to hands-on support during and after launch, the focus is on helping operators reach the next level and become successful in any market. The core idea behind our business is to support real growth, not just provide a platform. And we are here to show the results.

Commenting on Uplatform’s participation at ICE Barcelona 2026, Maria, Head of Marketing at Uplatform, said:

“ICE once again proved why it remains one of the most important events in the iGaming calendar. Our agenda was packed with meetings and meaningful discussions, many of which we believe will grow into strong, long-term partnerships. Our presence truly reflected this year’s concept, Bloom Beyond Expectations. That mindset was evident not only in how our solutions resonated with the market, but also in the scale and quality of interest we received. From a marketing perspective, it was an outstanding show, and I’m incredibly proud of the Uplatform team for the energy, creativity, and professionalism they brought to the floor. Even challenging weather couldn’t slow our momentum.”

By the end of the expo, traffic numbers looked great. But the real value came from the unhurried conversations. The meetings that ran over time. The ‘quick hellos’ that turned into strategy sessions. The familiar faces that came back the next day just to continue where we left off.

ICE Barcelona reminded us why we do what we do, where the right ideas meeting the right people in the right environment allowed businesses to Bloom Beyond Expectations and turn growth into something tangible.

When Life Gave Uplatform Lemons at SiGMA Central Europe 2025

ICE Barcelona 2026 is almost here, and yes we know everyone’s already packing, planning, and counting the days.

Before we jump ahead, here’s a quick #ThrowbackThursday to a moment when a simple idea unexpectedly turned into something big. SiGMA Central Europe landed in Rome for the first time this year! While the venue was brand new and the expo completely unfamiliar, no one anticipated the first and unlikeliest of the event’s many highlights to stem from a simple, brush-off wish: ‘I really want to try Italian lemon gelato.’

That one comment sparked a direction that changed everything.

What started as a casual idea quickly evolved into one of Uplatform’s most memorable expo concepts: a stand built entirely around freshness, energy, and the sunny spirit of Rome. Not just decoration, but a full creative narrative that reflects who we are as a brand.

And yes — there were lemons. A lot of lemons!

The Creative Spark: Why Lemons?

It was the first time the Uplatform team had to come up with a new stand concept in just eight weeks, but the tight time frame and the event’s scale created exactly the kind of real-world pressure that pushes creativity forward.

When exploring visual ideas, the team was drawn to something bright, fresh, and instantly uplifting — and lemons fit that naturally. Their vibrant color, clean simplicity, and clear associations with freshness and summer aligned perfectly with the message the team wanted to deliver. Lemons also carry a subtle hint of flair, evoking craftsmanship, warmth, and that effortless Mediterranean brightness — all without a complicated backstory. Most importantly, they make people smile and leave a memorable impression, both sharp and light at the same time.

So the stand concept became a mix of Italian summer energy and Uplatform’s own message: Fresh Solutions for Juicy Profits — a lighthearted metaphor with real strategic meaning. In iGaming, opportunities are everywhere, but only the brands that know how to “squeeze” them correctly turn them into results. That’s exactly what we help operators

SiGMA Central Europe

From Idea to Reality: A Fast, Intense Build

The timeline was tight. Very tight.

Lemon trees needed to be custom-made from another part of the world, and that included having the branches sliced to the weight specifications. The team needed to have the two-tone freight to avoid any complications.

During the same period, the team also had to meet the legal requirements tied to Italy’s catering standards. The logistics stretched across six countries, and every detail had to be carefully coordinated to avoid overlaps in menus, staffing, and marketing. All materials needed to be perfectly aligned and delivered on time to the destination in Rome.

“It went smoothly in the end — though it certainly tested our nerves and probably added a couple of gray hairs along the way,”

Ana, Uplatform’s event manager, joked.

“But it was absolutely worth it!”
SiGMA Central Europe

Stepping Inside: A Stand No One Could Walk Past

The result was managed and organized so well, it absolutely looked as if the team had a custom Italy-integrated stand prepared to be shipped to Rome.

Lemon-shed branches were designed overhead the booths to make guests feel as if they had stepped in an Italian courtyard. Throughout, guests saw large, yellow cedro-inspired showpieces accompanied by colored menus that complemented attired members of the serving team. From start to finish, the Uplatform team transported guests into the Italy of their dreams.

A few of the stand’s best attributes:

SiGMA Central Europe

Lemon Gelato Served Inside Real Lemons

These lemons ended up being very popular, and the team even admitted being slightly surprised at the amount of soft, fragrant lemons they would need.

Aperol Spritz Fountain

A real Italian fountain pouring a cold and refreshing Aperol Spritz. Guests serving themselves, created more than a few videos from the wall, which became a popular moment from the expo.

The Lemon Mirror Selfie Spot

A giant mirror framed with lemons. Naturally, it became a magnet for photos, stories, and tags.

A Skill-Based Mini-Game of lemon throwing with an instant $100 Prize

Only the most determined players won — a neat reflection of how opportunity and skill play together in iGaming.

All of these elements worked together to create something fun, energetic, and unforgettable.

Reactions: “This Is Your Best Stand so Far!”

Visitors didn’t just see the stand — they felt the concept.

People walked in and smiled. They stayed, took pictures and brought their coworkers, and made return visits for more gelato. And the team kept hearing the same thing over and over:

“This is the best stand”

..and for good reason.

Attendance at the SiGMA expo in Rome was very high for a first-year expo, and as the team arrived, they could only wonder how high the attendance would be.

The buzz was social. Photos, reels, and stories; the lemon identity was everywhere.

Brand Impact: Fresh Visuals, Strong Message

The stand was a breath of fresh visual air.

It made the Uplatform message even more prominent and pulled messages together, which, beyond the aesthetics, made the message more memorable.

  • Fresh solutions, smart tools, real profitability.
  • A brand that brings energy instead of complexity.

The stand let the team build connections with new potential clients, strengthen partnerships, and enhance visibility in one of the biggest European markets. Additionally, they were able to creatively remind the industry that standing out from the competition is simply about differentiating the experiences, the core of every brand, and the packaging of the products.

Looking Back: Lessons, Wins, and a Bit of Laughter

The team pridefully noted that people arrived, and before even speaking, they understood the essence of the brand and walked right up to the most “Instagrammable” stand.

Proposals for the next event included: “More gelato. Always more gelato.”

The takeaway:

Quite a lot of ideas and excellent concepts in the team were present. Culture and consideration for the details were also important. When the team goes fully in on a theme and sticks to it on every level. When it comes to printed materials, even the smallest details, and gigantic neglected time indeed, the result is usually a hit.

Final Note

When you get lemons, don’t just display them. Create an entire experience that people remember for a long time. Uplatform used a simple fruit to symbolize the difficulty of any situation operators might be in, and to show that they will always find a way to succeed. SiGMA Central Europe 2025 was more than an exhibition for the team. It was an experience and a statement. A proud, colorful, and energetic one.

The Uplatform team joked that if they could do it over again and the universe gave them more lemons, they’d show up with even larger freezers.

However, it’s clear to everyone that when life gives you lemons, you don’t just make lemonade. You make one hell of a stand.

If SiGMA was about turning pressure into momentum, ICE Barcelona 2026 is about what comes next. With the Bloom Beyond Expectations theme, Uplatform is taking everything we cultivated this year and pushing it further, helping businesses move past survival mode and into real, sustainable growth. From fresh ideas to fully matured solutions, Barcelona is where challenges start to bloom into opportunities.

So if you missed the lemons, don’t worry. The stand may come down, but the energy stays. And Uplatform is already preparing the next experience building on everything we’ve learned and taking it one step further.

Ready for a Blooming Surprise at ICE Barcelona 2026?

Uplatform’s 2025 exhibiting year came together as a full circle. We opened in Barcelona with our “Hold All the Aces” theme, carried that momentum through Lisbon’s wild results, and closed the year on a fresh, bright note in Rome with Juicy Profits. And now the circle brings us right back to where it began. We’re returning to Barcelona to launch 2026 at ICE Barcelona with our Bloom Beyond Expectations theme, ready to take everything we achieved this year and push it even further.

Hola, Barcelona!

Uplatform is ready to light up Fira Barcelona and get the whole place blooming at stand 1C30 from January 19-21, 2026. Our records speak for us; we bring a uniqueness that makes a difference. And this time at ICE Barcelona, we are ready to showcase the keys to your success. So prepare to blossom in ways as vibrant and exciting as the streets of Las Ramblas.

“This journey shows that every investment you make with Uplatform, be it your time, energy, or finances, will absolutely yield results. We’ve curated Uplatform to be a fertile ground where your iGaming seeds are planted and guaranteed to bloom into something extraordinary. This is exactly what we’re bringing to ICE Barcelona 2026, a showcase of how your visions will blossom when you trust Uplatform with your growth. So see you at Stand 1C30”

says Maria, Head of Marketing at Uplatform.

What’s Waiting for You at Stand 1C30?

Visit Stand 1C30 and discover the key to flourishing in iGaming. Here’s a glimpse of the inspiring experiences we’ve crafted just for you:

Blooming Cocktails

Feel our creativity in a sip, unwind, and enjoy customized bespoke cocktails crafted just for you while soaking in the energy of the crowd, and spread your wings of connection.

Engaging Games

Time to bring your competitive spirit! Explore our amazing games, win fantastic prizes, and experience a burst of breathtaking gaming excitement.

Surprise Bloom

We’ve got a secret up our sleeve, but we’ll keep it under wraps for now! Trust us, this surprise is sure to leave you in awe. Come find out why it’s worth the wait!

Signature Beer at the Beer Garden

Yes, we brought our own beer. Crafted with ICE, Uplatform’s signature IPA celebrates partnership and human connection. It’s our way of creating room for relaxed conversations, strong partnerships, and ideas that flow as easily as the beer.

ICE Barcelona 2026

Uplatform, the Blooming Ground for iGaming Success

Uplatform has proven itself to be a flourishing garden of opportunities for your iGaming business. With our profit-driven tools, tailored solutions, we nurture every client’s journey from dream to success.

Here’s what’s growing in our Beautiful iGaming garden:

  • Platform

    A versatile, fully integrated solution that brings together a high-coverage sportsbook, a rich casino portfolio, advanced CRM tools, real-time analytics, comprehensive risk controls, and a bonus engine built for engagement. It also includes a payment module supporting 550+ global and regional methods, all easily tailored to fit local market requirements.

  • Sportsbook API

    A dynamic sportsbook iframe extensive coverage across 260+ sports and Esports, thousands of markets, and more than 1.5 million pre-match and live events yearly. Designed for high bettor’s engagement, deep data availability, and smooth integration into any operation.

  • Casino Aggregator

    A unified casino hub delivering a vast collection of titles from leading providers. With thousands of games available through a single connection, operators can offer players an exciting, constantly updated portfolio without added integration complexity.

Uplatform’s goal is to empower operators to stay ahead in any iGaming market by delivering the right solutions that make visions come alive.

Why You NEED to Visit Uplatform at ICE Barcelona 2026?

Because what’s coming is anything but predictable.

We’re not here just to talk about iGaming. We’re here to provide proven iGaming solutions. To show you how you can plant a smile on your players’ faces. Come see firsthand how Uplatform’s future-forward products will not only help you grow but make you stay ahead of the competition. Stand 1C30 is the place to be at ICE Barcelona 2026.

Uplatform Turned Up the Zest at SiGMA Central Europe 2025

Rome didn’t just host an Expo this time. It gave us a stage, a story, and a reason to turn a simple fruit into a symbol of something bigger: turning challenges into opportunities, new markets into sweet wins, and a booth into a destination.

People walked in and the whole atmosphere hit them at once. Lemon trees towering overhead, lights glowing like a festival, bold patterns everywhere, and this bright energy that felt impossible to ignore. It didn’t feel like an expo. It felt like someone dropped a full blown Italian street right into the hall. You could see people’s faces change the moment they stepped inside. Curiosity, surprise, that little “wait what is this” spark. And then they stayed.

From there it snowballed. The lemon toss game pulled in a nonstop crowd. It was chaotic in the best way. The viral lemon ice creams turned into everyone’s must have prop. People filmed them, posed with them, showed them to friends, and created TikToks on the spot. And the Aperol fountain? That thing practically anchored half the booth. Someone would pour a glass and next thing you know they were deep in a great conversation, smiling like they’d stumbled into a party they didn’t know they needed.

Nothing here felt stiff. Nothing felt scripted. The whole stand was phenomenal. You could stand under the lemon canopy and feel the energy radiating around the space. Every corner had movement, noise, color, people. Every minute something was happening. It was one of those rare places at an expo where you don’t just talk business. You feel something. And that feeling stuck.

SiGMA Central Europe 2025

People came for meetings, ideas, and inspiration. What they found was a place full of brightness, good energy, and the unmistakable zest of Uplatform’s lemon spirit. Business felt fresh, and every visitor left a little more refreshed.

Maria, our Senior Sales Manager, said it best mid-conversation:

“We didn’t come here to hand out lemons. We came here to show what you can do with them.”

And judging by where those talks are heading—calls booked, markets mapped, projects prepped—we’re confident: that wasn’t just an Expo. It was a spark.

The lemons may be gone, but the energy remains. The ideas didn’t evaporate—just like good limoncello, they matured into fresh solutions for juicy profits.

If you missed it, no worries—what we’re building isn’t seasonal. See you at the next stand and we will deliver you our fresh solution for juicy profits.

iGaming Events Calendar 2026

Looking to stay ahead in 2026? Use Uplatform’s all-in-one iGaming events calendar to track the most influential expos, summits, and conferences worldwide. From ICE Barcelona and iGB Live London to G2E Asia and SBC Summit Lisbon — find out where the top operators, affiliates, and providers will gather, and meet Uplatform to explore our sportsbook solution, casino aggregator, and full turnkey platform.

Every deal starts with a conversation. Every breakthrough begins with showing up.

And in 2026, the iGaming world is opening its doors wider than ever: from Barcelona to Manila, São Paulo to Malta.

These aren’t just events; they’re launchpads for exploring new markets, new partnerships, and new growth. Whether you’re building from the ground up or scaling to the next level, this is your map to where business happens, ideas ignite, and the future of iGaming takes shape.

January 2026

EAG Expo — January 13, ExCeL, London

Kick off the year with a showcase of amusement and gaming entertainment in the UK capital.

International Gaming Awards — January 18, InterContinental Hotel, Barcelona

Honoring excellence, innovation, and the people behind the industry’s biggest wins.

ICE Gaming 2026 — January 19–21, Fira Barcelona Gran Via, Spain

ICE Barcelona 2026

The powerhouse exhibition returns — where deals are made, trends are born, and the global stage converges. Uplatform will be there in full force — showcasing our casino aggregator, turnkey platform, and sportsbook solution. Meet us at our stand to explore how operators use our technology to turn bold ideas into market results.

European iGaming Awards — January 19, Barcelona, Spain

Celebrating the best of Europe’s iGaming scene.

iGB Affiliate Barcelona — January 20, Fira Gran Via, Barcelona

Affiliates, marketers, and media pros — your playground awaits.

February 2026

SiGMA Euro Asia — February 10, Dubai, UAE

Where East meets West, bridging markets and mindsets.

BiG Africa Summit — February 16, Gaborone, Botswana

The continent’s top forum for betting, regulation, and new opportunities.

March 2026

CGS Rio (4th Edition) — March 2, Windsor Barra, Rio de Janeiro, Brazil

Latin energy meets business growth — it’s Brazil’s time to shine.

SBC Summit Rio — March 3, Riocentro, Rio de Janeiro

A must-attend for operators and innovators focused on the booming LATAM region.

Global Game Connect 2026 — March 4, The Forum–Cinnamon Life, Sri Lanka

Spotlighting frontier markets and game-changing ideas.

SiGMA Africa — March 3-5, Cape Town, South Africa

The continent’s defining gaming event — connecting regions, regulators, and operators.

NEXT.io Summit New York 2026 — March 10, Convene at Brookfield Place, NY

Where tech, trends, and investment collide — the future of iGaming meets Wall Street insight.

ASEAN Gaming Summit — March 17, Manila, Philippines

Asia’s heartbeat of gaming leadership and regional collaboration.

London Gaming Congress (LGC) — March 18, The Savoy Hotel, London

Strategy, regulation, and leadership — all in one room.

SAGSE South America — March 18, Hilton Buenos Aires

The continent’s longest-running iGaming event keeps setting the pace.

HIPTHER Prague Summit — March 24, Vienna House Andel’s, Prague

Central and Eastern Europe’s premier destination for operators and compliance minds.

April 2026

LiGA Summit — April 1, Lima, Peru

Focus on the Latin American regulatory landscape and new growth.

SiGMA South America — April 6, São Paulo, Brazil

LATAM’s largest iGaming show — where every handshake can lead to a partnership.

HIPTHER Baltics: Vilnius 2026 — April 21, Hilton Garden Inn, Vilnius

Nordic and Baltic innovation meet under one roof.

SBC Summit Malta — April 28, InterContinental Hotel, Malta

Where the industry’s decision-makers gather for networking, insights, and serious deal-making.

May 2026

iGaming AFRIKA Summit — May 4, Nairobi, Kenya

Spotlight on Africa’s fastest-growing gaming markets.

G2E Asia 2026 — May 12, The Venetian, Macao

All eyes on Asia — where global operators meet local opportunity.

AffPapa Conference Madrid — May 18, Novotel Madrid Center, Spain

A major iGaming conference bringing together 1,500+ affiliates, operators, and B2B providers for two days of high-energy, affiliate-focused networking in Spain’s capital.

SBC Summit Canada — May 19, Toronto, Canada

North America’s next growth story begins here.

NEXT Summit: Valletta 2026 — May 27, Mediterranean Conference Centre, Malta

A high-level retreat for visionaries, investors, and leaders shaping what’s next.

June 2026

SiGMA Asia — June 1, Manila, Philippines

Asia’s flagship show — the heartbeat of the Eastern gaming scene.

SBC Summit Americas — June 9, Fort Lauderdale, Florida

From sports to slots — all eyes on the Americas.

iGX — June 17, Hilton Syon Park, London

A fresh focus on player experience, retention, and engagement.

iGaming Business Zone (IBZ) — June 18, Ibiza Gran Hotel & Casino, Spain

Networking meets the Mediterranean — business with a side of sunshine.

July 2026

iGB Live London — July 1–2, ExCeL, London

IGB Live London 2026

Where affiliates, tech experts, and operators connect for two days of pure iGaming energy.

Uplatform will be there too — ready to connect with clients, partners, and newcomers shaping the European market as well as showcase our iGaming platform. Join us in London to discuss strategies, explore opportunities, and experience how our platform powers real growth.

CGS Santiago (5th Edition) — July 14, Espacio Riesco, Santiago, Chile

A deep dive into Latin America’s expanding iGaming frontiers.

August 2026

G&M Events Brazil 2026 — August 13, São Paulo, Brazil

LATAM’s hottest market, all under one roof.

September 2026

SiGMA North America — September 1, Mexico City, Mexico

All eyes on the North American surge — from new states to fresh opportunities.

G&M Events Argentina 2026 — September 9, Rosario, Argentina

Argentina’s iGaming evolution continues — and everyone’s watching.

SBC Summit Lisbon — September 29–30, Feira Internacional de Lisboa, Portugal

SBC Summit Lisbon 2026

Where the industry gathers to talk, deal, and dream big.

Uplatform is heading back to Lisbon — bringing our signature energy, expertise, and solutions that keep the industry moving forward. And with a stronger-than-ever portfolio: from sportsbook and esports modules to casino aggregation and Utools. Discover why operators from all regions rely on us to launch, grow, and differentiate.

October 2026

SBC Summit Tbilisi — Oct 19, Sheraton Grand Metechi Palace, Georgia

Bridging East and West in one of the region’s most dynamic hubs.

November 2026

SiGMA Central Europe 2026 — November, TBA

A vibrant stage for Europe’s iGaming community, where brands showcase their creativity and regional insight.

G&M Events Mexico 2026 — November 4, Mexico City, Mexico

Regulation, innovation, and regional growth — all in one place.

SPiCE International — November 4, Port Moresby, Papua New Guinea

Exploring the untapped frontier markets of iGaming.

World Lottery Summit — November 9, Sydney, Australia

A global stage for the lottery and betting community to shape a responsible future.

The iGaming world moves fast, and 2026 won’t wait for anyone.

Those who show up, connect, and stay curious will shape where this industry goes next.

This year ahead belongs to the ones who keep being the best and with Us you can reach new heights.

Wherever ambition takes you, Uplatform will be there, turning every connection into momentum and every opportunity into growth.

Vote for Uplatform at AffPapa & SiGMA Awards

We’ve got some exciting news to share! Uplatform has been nominated for two major industry awards, and we couldn’t be more thrilled!

Our hard work, bold ideas, and relentless drive to help operators grow are getting noticed, and now, your vote can help us take it even further.

AffPapa iGaming Award

First of all we got shortlisted for Platform Provider of the Year at the AffPapa iGaming Awards!

This nomination celebrates how far we’ve come in building an extensive, reliable, and feature-rich platform that supports operators across every market. It’s a testament to the strength of our solutions, the dedication of our team, and the tangible results we deliver for our partners every day.

SiGMA Awards

SiGMA Central Europe B2B Award

We’re also honored to be nominated as Fastest Growing Aggregator 2025 at the SiGMA Central Europe B2B Awards.

This recognition reflects the remarkable 4.5× growth of our casino aggregator and the strong relationships we’ve built with partners worldwide. We’ll be at the event to share how our expanding content portfolio and seamless integrations are helping operators scale faster than ever.

SiGMA Awards
“Our Сasino Aggregator has grown at an incredible pace, and that’s thanks to the team behind it,”

said Dina, Head of B2B Projects at Uplatform.

“Everyone, from tech to account management, contributes to making our product stronger every day. This nomination shows that the industry is noticing that effort, and that’s something we at Uplatform are genuinely proud of.”

Why this matters to us

These nominations are more than milestones, they’re proof that what we’re building together truly makes a difference.

We’re proud of what we’ve achieved, but even more excited about what’s ahead. Every vote is a show of confidence in our vision, our team, and the solutions that keep operators thriving around the world.

Ready to support us? Cast your vote and help us bring these trophies home!

Fresh Solutions for Juicy Profits: Uplatform at SiGMA Central Europe 2025

When life gives you lemons… We are making limoncello and bringing it to Rome.

This November 3–6, Uplatform is heading to SiGMA Central Europe 2025 at Fiera Roma, and our booth won’t just be another stop on the expo floor – it’s going to be the most refreshing corner of the show.

Why lemons? Because in iGaming, opportunities are everywhere, but only those who know how to squeeze them right can turn them into steady profits. That’s where Uplatform comes in, with fresh solutions for juicy profits operators can count on.

We’re showing up with the same energy that fuels our sportsbetting and casino solutions with its bold coverage, tailored localization, and tools designed to help operators thrive in every market. And as always, we’re channeling this energy into a booth that will be impossible to ignore: full of zest, surprises, and the promise of profits that stay fresh.

“For us, Rome is about more than visibility – it’s about showing operators how fresh ideas and the right tools can turn into long-term success”

says Maria, Senior Sales Manager at Uplatform.

iGB L!VE London

At booth 1032G you can:

  • Refresh yourself at our refreshing fountain zone (because good networking should never go stale).
  • Snap a photo that captures the moment.
  • Test your skills with challenges.
  • Grab some refreshing Uplatform merch to take home.
  • Walk away inspired with new ideas to make every market count.

SiGMA Central Europe 2025 will gather 25,000+ professionals and hundreds of exhibitors. We’ll be there to prove one thing: freshness isn’t a gimmick, it’s a strategy. With 260+ sports and Esports, 16,500+ games, 68+ languages, and 550+ payment methods, Uplatform makes sure operators always have the right tools to grow across every market.

So if you’re in Rome this November, follow the lemons. You’ll find Uplatform, ready to turn fresh opportunities into juicy results.

See you at Booth 1032 G, Fiera Roma, November 3–6.

Uplatform is Going WILD at SBC Lisbon 2025

Get ready for a wild ride in the ever-evolving world of iGaming! Uplatform is heading to SBC Summit Lisbon 2025, taking place September 16–18 at the Feira Internacional de Lisboa & MEO Arena. And we’re not coming quietly.

This year is set to bring wild growth, wild profits, and powerful solutions that deliver real results for ambitious operators worldwide. Uplatform is focused on the numbers that matter — boosting player retention, breaking into high-potential markets, and supercharging operational efficiency.

Step into Uplatform’s Wild Side

We’re making our booth more than just a place to talk business — it’s an experience. Relax and recharge in our lounge with finely crafted cocktails in hand. Take your shot at the Plinko Safari Drop and see where the wild rewards land. And for those who love a good mystery, keep an eye out for our Wild Surprise — no hints, no spoilers, just be there when it happens.

Where Solutions Go Wild

With over 30,000 delegates and industry leaders converging in one of Europe’s most exciting cities, SBC Lisbon is where excellence meets opportunity. Uplatform is ready to break language barriers with wide localization opportunities and integrated payment methods with worldwide coverage, including rare, region-specific methods. All of this is to help operators reach the audience that matters most. With over 200 sports, 16,000+ casino games, and our own in-house oddsmakers, Uplatform’s extensive portfolio ensures our solutions remain profitable across every market — from mainstream to the most niche betting options, Uplatform’s solutions are built for diversity and scale.

We’re not just another tech provider. We’re your growth partner. We were built to help businesses scale smarter, faster, and wilder!

As Dina, Head of B2B Projects at Uplatform, says:

“Uplatform doesn’t chase hype. We focus on delivering wild growth and wild profits for our partners. Lisbon is the perfect place to show how bold ideas and smart solutions can unlock long-term, global success”

From the buzzing show floor to SBC’s legendary networking events, Uplatform will be right in the middle of the action — sparking bold conversations, exploring new ideas, and connecting with industry leaders from all over the world.

Join us at Booth D112 and discover what wild growth really means — driving profits, boosting performance, and unlocking new possibilities. Let’s make this year your most profitable yet!

We Brought the Fire: Uplatform at iGB L!VE2025

Well… that escalated quickly.

From the moment the doors opened at ExCeL London, one thing was clear: Uplatform didn’t just participate at iGB L!VE; we set it ablaze. Stand R60? More like Runway 60, because it was non-stop flames from start to finish.

Let’s break it down.

The Booth? An Inferno of Fun

We brought dancing firefighters, a fire extinguisher that rained money, and a reaction game so fast, people were literally sweating trying to beat it. And the crowd? Absolute Fire!

Everywhere you turned, there was energy. There was laughter. There were people dodging confetti blasts while sipping fire-themed cocktails and taking selfies with our uniformed “fire squad.” And let’s not forget our sun glasses that everyone loved so much and people did need them as we made ExCeL awe in our presence.

People Couldn’t Stop Talking

We saw your Tweets. Your LinkedIn posts. Your Insta stories. Some of our favorites:

“Loved it! You guys nailed it – thanks for the great vibes!”
“Oops guilty as charged, networking on your fantastic stand with delicious Uplatform cocktails. You always deliver, great energy, stand, cocktails and dancers ha ha!”

A big heart to you all. We love you too!

But Beyond the Flames – We Delivered Serious Firepower

At our booth we have shown people the inner fire of our platform: our award-winning Sportsbook, powerhouse Casino aggregator, and global-ready Platform sparked dozens of inspiring convos, demos showcasing and deal discussions. Real value. Real potential. Real partnerships, fanned into flame.

As Maria, our Head of Marketing, put it best:

“ExCeL London has always been a symbol of industry energy, and this year, we added fuel to the fire. For us, business and fun go hand in hand, and at every expo, we aim to bring something fresh to the table – both in vibe and in value. For us, iGB was a statement of bold ideas, fearless creativity, and how we see the experience at expos. I’m incredibly proud of my team for making people stop, smile, and feel the Uplatform fire.”

What’s Next?

More shows. More fun. More Fire! Until then, thank you to everyone who visited, played, danced, drank, and dreamed with us.

Uplatform — Out and Still smoking HOT!

Meet Giorgio at SBC Summit Malta

Malta, the hometown of our Sales Manager Giorgio, has welcomed the SBC Summit Malta at the InterContinental in St Julian’s. Thousands of industry professionals have gathered to explore new opportunities, build valuable connections, and gain fresh insights.

Running over three days, the event offers a prime chance to meet key players shaping the iGaming market.

Giorgio is already on site, talking with partners and operators as more meetings are still on the way. Whether you’re looking to launch a new iGaming project or expand your offerings, Uplatform – a full-service platform provider- is your strongest partner. From a sportsbook with 260+ sports and Esports and over 6,000 markets, to a casino with 200+ providers and 16,500 games, and Utools that help you lead the market with CRM, back office, analytics, and localization, we’ve got everything you need.

With more than 6,000 delegates attending, there’s really one person you shouldn’t miss: Giorgio. Book a meeting today and let’s discuss how Uplatform can help you grow your business.

Fuel the fire of success with Uplatform at iGB L!VE London 2025

Get ready to feel the FIRE – Uplatform is setting the show floor ablaze at iGB L!VE London 2025!

From 2-3 July, ExCeL London becomes the epicenter of iGaming energy, and Uplatform is ready to ignite partnerships, spark new ideas, and fuel your business with the hottest solutions on the market.

Join us at Stand R60 to explore how Uplatform’s blazing portfolio of iGaming solutions – award-winning Sportsbook, an extensive platform, localized services, and over 550 payment options – can fire up your operations across every market. Whether you’re expanding your reach, launching a new iGaming Brand, or seeking serious performance upgrades, we bring the flames that turn potential into power.

iGB L!VE London

Fan the Flames of Fun

Get ready for an ABSOLUTE FIRE!

Our booth is a full-blown fire zone:

  • Reaction Game: Test your reflexes in our flaming-fast reaction game, where you’ll catch falling “flames” and prove you have what it takes.
  • A Special Surprise: Be on the lookout for a surprise live element that will add an extra spark to the atmosphere – an unexpected twist that’s sure to leave you inspired.
  • Cocktail Bar: Cool down at our fire-themed cocktail bar, where signature drinks and bold flavors set the stage for unforgettable connections.

Serious about success. Obsessed with fun. Always on fire.

Feel the Heat of iGB L!VE

With over 15,000 attendees, iGB L!VE London 2025 is the ultimate convergence of affiliates, operators, game studios, and tech innovators. This year marks a fiery new chapter as the event takes over ExCeL London – an iconic venue now set to ignite with energy and innovation.

Maria, our Senior Sales Manager at Uplatform, shares her excitement:

“iGB L!VE is where the energy of the iGaming industry ignites. It’s the perfect place to turn sparks of interest into blazing partnerships. At Uplatform, we’re bringing serious firepower – award-winning products, proven results, and the drive to help our partners dominate in every market.”

Let’s Set the Industry on Fire

Don’t just attend – ignite your next big move. Visit Stand R60 at iGB L!VE London 2025 and discover how Uplatform can fuel your success with tailored solutions, global expertise, and unforgettable experiences.

Uplatform Glowed at SBC Summit Americas 2025

The lights may have dimmed on SBC Summit Americas 2025, but the talk around Uplatform’s stand is still shining bright. In the sunny heart of Fort Lauderdale, we brought more than just solutions we brought energy, creativity, and a spark of magic that made Stand C470 truly unforgettable.

We didn’t just show up, we glowed up. Our booth was designed to be an experience, not just a stop. The custom cocktail bar kept the good vibes flowing, the claw machine delivered surprise wins, and the colorful photo zone turned casual chats into lasting memories. And at the center of it all stood our dazzling silver unicorn statue as a symbol of what Uplatform represents: something rare, bold, and one-of-a-kind in the world of iGaming. Majestic, mysterious, and irresistibly photogenic, the unicorn drew in crowds and lit up social feeds, becoming the unofficial selfie star of the summit.

Our stand quickly became the place to be for operators eyeing growth across Latin America. We showcased how Uplatform empowers businesses with multilingual support, flexible payment options, and a sportsbook bursting with variety from crowd-favorite leagues to niche sports gems.

Maria, our Senior Sales Manager, summed it up best:

“The conversations we had proved just how much potential there is in the LATAM market. We’re excited to support operators looking to expand and succeed in the region.”

Thank you to everyone who dropped by, shared ideas, posed with our unicorn, or simply stopped for a smile. SBC Summit Americas 2025 reminded us that real growth isn’t just about pure numbers as it’s about people, passion, and partnerships.

Let’s keep building. Reach out today and let’s make your next move a winning one.

Glow Up Your iGaming Business with Us at SBC Summit Americas

Get ready to turn up the heat on success – Uplatform is bringing the fiesta to SBC Summit Americas 2025! From May 13–15, the Broward County Convention Center in Fort Lauderdale will be buzzing with energy and opportunity. Uplatform is ready to help your iGaming business shine across Latin America with the right insights, and local flair to make you stand out.

At Stand C470, you can discover how Uplatform’s solutions power iGaming businesses to achieve their brightest possible performance. We aim to give your operations their finest competitive advantage when you want to grow new markets throughout LATAM. Our complete solution features a fully customizable casino, a sportsbook with 260+ sports and Esports, support for 68+ languages, and over 550 payment methods. We are designed to drive business growth and deepen player engagement across LATAM and beyond.

But our presence at SBC Summit Americas isn’t just about business – we’re bringing the glow to life with exciting activities designed to make your visit memorable. Stop by our cocktail oasis to unwind with expertly crafted drinks, test your skills at our claw machine and win amazing prizes, or capture the moment at our vibrant photo zone, where every snapshot will shine.

The SBC Summit Americas 2025 itself is set to be an extraordinary event, bringing together over 10,000 industry professionals and featuring 400+ exhibitors and sponsors.

Maria, our Senior Sales Manager at Uplatform, shares her excitement about the upcoming event:

“SBC Summit Americas 2025 is the perfect opportunity for Uplatform to connect with operators looking to glow with success. With our tailored solutions and extensive expertise, we’re excited to help businesses unlock their full potential and shine brighter in the Americas’ thriving iGaming landscape.”

Don’t miss your chance to discover how Uplatform can help your business glow with success. Visit us at Stand C470 at SBC Summit Americas 2025 and let’s illuminate your path to growth together.

Uplatform at SiGMA Americas 2025: Cocktails, Drums & iGaming

What a vibe! Uplatform brought the perfect blend of energy, insights, and entertainment to SiGMA Americas 2025. From April 7–10, São Paulo’s Transamerica Expo Center was alive with the iGaming blast. Right from day one, Stand N90 became a buzzing spot where operators, partners, and curious visitors came together to see what iGaming success truly looks like in action.

With a vibrant Brazil-inspired setup, we at Uplatform brought a lot of fun to SiGMA Americas. Guests sipped refreshing cocktails, got their adrenaline pumping with our fan-favorite reaction game, and were irresistibly drawn in by lively drumming sessions. The highlight was undoubtedly the dynamic music and dance performance, gathering an enthusiastic crowd around our booth. Even attendees couldn’t resist joining in, turning our space into a spontaneous dance floor. Yet, amidst the excitement and entertainment, our core mission remained clear: helping operators grow with tailored solutions specifically designed for the unique demands of the LATAM market.

Industry expos like SiGMA Americas 2025 play a vital role in Uplatform’s approach to building strong industry connections and maintaining close ties with our partners. During this vibrant event, our team reconnected with long-standing clients, strengthening existing relationships through face-to-face meetings and meaningful conversations. It was also an ideal opportunity to introduce our offerings to new clients, discuss their unique needs, and explore exciting avenues for future collaboration.

Giorgio, our Sales Manager, at Uplatform, captured the moment perfectly:

“It was an Amazing event with even more amazing people – full of good vibes, great chats, and all filled with that unbeatable Brazilian energy!”

Thanks to everyone who stopped by to connect, compete in our games, and celebrate with us. Missed the beat in São Paulo? No worries, our tempo doesn’t stop here. Uplatform has more events lined up this year, and we can’t wait to meet you there.

Uplatform To Bring the Rhythm of Success to SiGMA Americas 2025!

Uplatform is turning up the heat at SiGMA Americas 2025! From April 7-10, São Paulo’s Transamerica Expo Center will be buzzing with the energy of Brazil, and Uplatform is ready to bring the beat to business at Stand N90.

A Vibe Like No Other

Get ready for a tropical fusion of networking, insights, and entertainment. Our team is bringing the rhythm of iGaming success, offering tailored solutions designed to help operators thrive. Whether you’re looking for seamless localization, extensive sports and casino offerings, or access to 550+ payment solutions, we’ve got you covered.

Business With a Beat

SiGMA Americas blends business with excitement, turning every connection into a lasting experience! And here’s what we have in store for you at our stand:

  • 🥁 Reaction Game: Test your reflexes and prove you’ve got what it takes to stay ahead in the game.
  • 🍹 Cocktail Drumming: Sip, shake, and samba! Enjoy expertly crafted cocktails while live drumming sets the perfect groove.

Meet the Uplatform Team

Our experts are ready to chat about market trends, industry opportunities, and how Uplatform can help you stay ahead. Maria, our Head of Marketing, puts it best:

“In iGaming, catching the right rhythm is key to success… Let’s set the right tempo and explore how our solutions can make your business flow effortlessly. Visit us at Stand N90 for great conversations, immersive experiences, and winning strategies.”

Set the Pace for Success

With a sportsbook covering over 260+ sports and Esports, 16.5K+ casino games, 550+ payment methods, and 68+ supported languages, Uplatform helps operators ride the wave of success. Our full-service solutions ensure your business never skips a beat.

SiGMA Americas

Book Your Meeting

SiGMA Americas is all about bold moves—make yours with Uplatform! Secure Your Spot now and meet us at Stand N90 for a game-changing experience. Book Your Meeting Today!

Turn Up the Savannah Spotlight at SiGMA Africa with Uplatform!

Sanibonani!

Dumelang!

Molweni!

Ever heard these greetings? Wondering what they mean?

We were, too, until we learned it’s more than just a hello. They’re greetings that say I see you, and that’s exactly how Zak Gusarov, Uplatform’s Sales Team Lead, feels as he gears up for SiGMA Africa 2025, taking place in Cape Town from March 10-12.

He’s already picking up the local lingo, the excitement is real, and he can’t wait to bring Uplatform’s energy to Cape Town!

And there’s even more to be excited about—Uplatform has been shortlisted for Best E-Sport Platform 2025 at the SiGMA Africa Awards, happening during the event! It’s a recognition of the dedication we pour into solutions that drive real success. But for us, it’s never just about the accolades; it’s about making a difference where it counts.

Africa’s iGaming industry has been on a remarkable rise, driven by increasing mobile penetration, a growing player base, and a surge in localized payment solutions. It’s no surprise that SiGMA Africa has found its home here. This is where the future is unfolding. From established markets to emerging opportunities, the continent is proving to be a hotspot for operators looking to expand and thrive.

“Africa’s iGaming scene is full of potential, but the real game-changer is understanding the operators and their challenges,”

says Zak.

“That’s why we focus on tailored solutions that aren’t just effective but built for the realities of this market. With SiGMA Africa 2025 around the corner, I am super excited to connect with industry leaders and forge new relationships. And the chance to take home the Best E-Sport Platform award makes it even more thrilling.”

Why Meet Uplatform?

  • Tailored Solutions – We customize our solutions to help operators succeed in any market, adapt to unique needs and ensure seamless growth across diverse environments.
  • True Partnerships – Our team brings a hands-on approach, ensuring you get the support that counts.
  • Focused on Growth – We keep it simple: real solutions, real results.

SiGMA Africa is where industry leaders, innovators, and ambitious operators come together to shape the future of iGaming. The energy, the connections, the insights—this is where it all happens, and Uplatform is ready to be part of the action.

Book a meeting with Zak to discuss and explore new opportunities.

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