Maria Bashkevich distinguishes herself in an industry currently negotiating its shift from old standards to modern, inclusive reality not only for her marketing savvy but also for the clarity and conviction with which she leads.

Maria, Head of Marketing at Uplatform, recently sat down with SoloAzar to discuss her path—how it all began, what motivates her, and why inclusiveness and empathy are non-negotiables in forming the future of iGaming. Here, we look back at that interview from a more personal perspective, emphasizing important ideas and events that shape her worldview and leadership approach.

From “Not the Perfect CV” to Building Something Bigger

Maria's iGaming career started with a combination of curiosity, confidence, and what some would consider an unusual background.

"I began as a junior marketing manager at a source provider about seven or eight years ago," she remembers. "To be honest, my experience was largely in analytics, SEO, and social media; I didn't have the 'ideal' CV for the position. Most of my experience was not directly related to iGaming.”

“Someone still noticed something. The recruiting manager took a chance on me; that choice altered everything. Should you be reading this, thank you once more. That chance marked the beginning of everything that happened after it.”

Maria took a plunge and joined Uplatform, charged with creating not only a marketing plan but a brand and a team completely from scratch after a few years of learning, growing, and finally leading.

"That aspect was difficult," she says, "but also rather gratifying. I am very grateful to Uplatform for that confidence and liberty.

And if she had to pinpoint her proudest achievement?

“The team and culture we have fostered. Seeing their eyes light up during brainstorming meetings—when I see them safe and free to be creative—lets me know we have done something important. My greatest victory is that culture of openness and trust.”

Inclusion Isn’t a Buzzword—It’s a Standard We Set

Maria tackles challenging subjects head-on. Asked what more the business has to do to help women, she is pleasantly direct.

"We have advanced, but to be honest, it is still not enough," she claims. Especially if you're young or don't match the usual 'executive' mold, respect is not something women automatically get.

She emphasises that systematic transformation goes beyond Women's Day celebratory tweets or hiring goals.

“What we need is more intentionality: hire based on skills, not assumptions; ensure equal pay; offer real, not symbolic, support for women returning from maternity leave. And let’s stop brushing off inappropriate behavior — even if it’s “just a joke at a networking event.”

“That goes for all genders, by the way. I’ve heard plenty of stories from male colleagues who’ve also faced unacceptable comments or worse. It’s a culture thing, and we all deserve better. We also need to stop forcing each other into one type of leadership and negotiation mold. Empathy, creativity, emotional intelligence — these are strengths, not signs of weakness.”

Inclusion for Maria is about changing the mentality that success has to constantly follow the same tone, the same attitude, the same mould, not only about representation.

The Power of Diverse Thinking

Maria doesn’t believe women need to prove their worth by playing to stereotypes. “Let’s move beyond the lazy assumptions—like women are always more empathetic or creative. We’re not a monolith. It’s not about what women ‘bring’ versus men. It’s about diversity.”

For Maria, inclusion isn’t about ticking boxes or reinforcing outdated gender stereotypes. “It’s not about what women ‘bring’ to the table—it’s about what diversity brings,” she emphasizes. “We’ve seen what happens when teams all think the same. Innovation suffers. The industry becomes stagnant. But when people with different backgrounds, experiences, and ideas come together—that’s when things really get interesting.”

From a business standpoint, Maria believes this diversity is more than a value—it’s a growth strategy. “Diverse teams challenge each other, spot gaps others don’t, and adapt faster. They make smarter decisions. It’s not feel-good talk—it’s data-backed, and it works. And socially, it creates a healthier, more respectful, more sustainable industry. One where people feel seen, supported, and inspired to grow. That’s the real win — and the future of this industry depends on it.”

A Tradition That Reflects Real Values

Every year at Uplatform, International Women's Day is more than a date on the calendar. Celebration based on awareness, narrative, and introspection.

Maria says, "Our teammates, sportswomen, players, and others in the industry who have influenced us all write and share stories of inspiring women, which is a lovely custom." "It's about visibility, about honouring their paths, their victories, and even the obstacles they've overcome, not PR.

The day has emotional significance for Maria personally.

“It's a moment to stop and think back. To consider how far I have come and to be thankful for the development, the victories, and the times I had to battle. It's my opportunity to tell myself, "Thank you." Even when you wanted to, thank you for not giving up.”

And perhaps most importantly, it’s a platform to speak up.

"If just one woman reads this and feels a little less alone, a little more seen—that's all. That is the reason we tell others.”

Leading With Heart—And Vision

Maria Bashkevich is building not simply campaigns but also spaces where individuals are seen, heard, and valued. In a fast, cutthroat industry, such kind of leadership is really unusual. It is exactly what makes her voice so important right now.

Her communication? Simple, clear, strong:

"We all have a part in creating progress; we all deserve better."

Maria Bashkevich is not just heading Uplatform's marketing; she is also guiding with purpose, honesty, and passion. By means of her work, her voice, and her ideals, she is helping to create an iGaming sector that mirrors the world we wish to live in: creative, inclusive, and certainly human.

1. How are Uplatform and its partner payment providers innovating and exploring new approaches in iGaming payment systems to meet the changing demands of the industry, especially with the integration of emerging technologies and varying player preferences? What are the emerging demands from both operators and players regarding payment options, and how do you ensure accurate tracking of these demands?

Today, the world evolves every second, and the iGaming payment industry is no exception to this rapid development. To stay informed about the latest innovations, it’s crucial to immerse ourselves in industry events and actively engage in networking—something Uplatform prioritizes. We strive to stay up-to-date with all market updates, events, and new regulations to help our partners and clients grow and stay ahead of the curve. We are especially grateful to our trusted partners for sharing vital information with us, which can impact business operations.

Now more than ever, we see that integrating new technologies greatly enhances player satisfaction and simplifies many processes. For instance, the use of blockchain and cryptocurrencies offers users increased privacy, fast payment processing, and streamlined complex payouts through the automation of bonus programs. Given strict regulatory requirements, blockchain also provides the ability to verify every transaction transparently.

Biometric authorization is also playing a significant role. Utilizing fingerprint or facial recognition makes payments safer, more convenient, and faster. Artificial intelligence is another admirable innovation actively used in our industry. It enables real-time transaction analysis and helps identify suspicious activities, significantly reducing fraud risks.

Our primary goal is to provide players with a variety of payment solutions that support multiple currencies, including cryptocurrencies, and payment methods tailored to different regions. Players expect swift transactions, especially when withdrawing their winnings. It’s equally essential to ensure maximum protection of their personal and financial data.

Uplatform pays great attention to these needs, so we adhere to all regulatory requirements and ensure strict compliance with local laws and AML/KYC standards. We also continuously monitor the quality of payment methods across projects, regularly updating APIs and testing new payment methods before rolling them out. We also keep a close eye on the security and performance of our payment solutions with the help of daily automated monitoring handled by our dedicated analytics team.

2. From your vantage point, how do you observe the implementation of payment systems across different regions? Are there notable trends or preferences in specific markets that Uplatform has identified, and how do these observations shape your strategies or products like Upayment?

Each region has its own unique characteristics, requirements, and player preferences, and a successful iGaming strategy must take these differences into account. Moreover, players are naturally accustomed to using their local payment methods, which are particularly popular in their respective countries. For example, one of the players’ favorite methods in Brazil is the Pix wallet, as it’s widely used for daily transactions there.

The Uplatform team approaches this with great care. First and foremost, we always analyze the local market and identify the payment methods that resonate most with our target audience. We strive to partner with local providers who often assist in selecting the most suitable payment methods and recommending solutions tailored to their specific regions.

Uplatform actively participates in both local and international exhibitions and conferences to stay on top of the latest trends, regulatory changes, and cutting-edge payment industry solutions.

We understand that preferences can vary significantly from region to region, sometimes in surprising ways. For instance, Europe heavily relies on e-wallets like Skrill and Neteller, while Asia is more focused on payments via QR codes or mobile wallets such as Paytm and GCash. In Latin America, cash-based payment systems like Boleto Bancário are deeply ingrained in user habits. Meanwhile, Africa predominantly relies on mobile payment systems like M-Pesa, which provide access to financial services for millions of people.

This is why we approach each region individually, conducting a deep and thorough analysis of its unique characteristics.

Upayment reflects this approach perfectly: it delivers versatility, localization, security, and high performance, ensuring that every player can access convenient and reliable payment methods regardless of their location.

3. How have regional regulations changed, especially after the pandemic, to create a stronger and more secure payment industry? Can you share some examples of positive changes and maybe some challenges too?

We have observed significant changes in regional regulations following the challenging period of the pandemic. These changes were primarily aimed at adapting to new global conditions and ensuring the reliability and security of the payment industry.

Requirements for anti-money laundering (AML) and customer identification (KYC) have become significantly stricter to combat fraud. Plus, as online payments continue to grow, there’s a lot more focus on keeping user data safe and secure. For example, Europe continues to actively implement GDPR, and many countries have adopted similar frameworks tailored to their markets. Audits and additional reporting requirements have also become more rigorous to ensure operational transparency. In some countries, cryptocurrencies are now recognized as a legal payment method, with legal frameworks established to enable users to utilize them lawfully.

Of course, every change comes with its upsides and challenges for businesses. For instance, the strengthening of UPI regulations in India led to explosive growth in mobile payments. Moreover, fintech companies working with this platform received new incentives. On the other hand, Nigeria introduced restrictions on cryptocurrency use, which was previously very popular. This caused dissatisfaction among younger generations and the tech sector.

It is crucial to strike a balance between regulation and the ability to adopt new technologies.

Looking ahead, I believe we will see more new rules and advancements, particularly driven by automation. Regulators are likely to pursue its integration actively. It is encouraging to see that many countries are focusing on creating their own payment ecosystems.

4. With the increasing use of digital wallets launched by online casinos, how has Uplatform adapted to this trend? Can you provide insights into the advantages, risks, and market reflections associated with the use of digital wallets in the iGaming industry?

E-wallets are currently quite popular among our players, as they have become an integral part of adapting to modern technologies. Moreover, they often cover the majority of regions, which is highly convenient—one payment method for all countries worldwide. Skrill, Neteller, Revolut, and various cryptocurrency wallets effectively meet our clients’ needs, making deposits and withdrawals fast and secure.

Mobile apps with wallet functionalities have also gained momentum, simplifying fund management, transaction tracking, and even providing access to bonuses. The most player-friendly feature is automated account registration using wallet registration data—all in just one click.

However, it is also important to consider the risks, including reliance on technology, regulatory restrictions, and cyber threats. In some countries, digital wallets are not legal for gambling transactions. One must also consider the risks of hacking or phishing attacks.

While risks are always present, the prospects for this payment method remain very promising! Trust in crypto wallets is growing daily, prompting online casinos to actively integrate cryptocurrency wallets to attract a younger and more tech-savvy audience. The competition in the payment solutions market is enormous, and as the number of digital wallet providers increases, there are greater opportunities to secure better conditions: lower fees, user-friendly interfaces, and faster processing times.

5. Considering the rising popularity of cryptocurrency casinos, how does Uplatform perceive its role in online casino payment systems? Are there specific challenges and/or opportunities presented by the use of cryptocurrencies, and how is your company addressing them?

Cryptocurrencies offer vast opportunities for growth and attracting new players. They are becoming an integral part of the online casino ecosystem, providing significant advantages such as global accessibility and high levels of privacy.

One major benefit is that crypto processing does not rely on banking systems, which means blockchain-based transactions are often faster than traditional methods. Since Uplatform is committed to offering its players from every corner of the world the widest range of currencies, we support not only popular cryptocurrencies like Bitcoin and Ethereum but also lesser-known coins. The list is extensive.

However, as cryptocurrencies are not yet universally recognized as an official payment method, regulatory restrictions remain. In some countries, they are banned or strictly regulated, which complicates operations for project processing across various regions. There are also challenges with cryptocurrency exchange rates—they can be volatile, which may cause misunderstandings during transactions. We always advise players to take this factor into account when making deposits or withdrawals.

The high anonymity of cryptocurrencies can sometimes be exploited for illegal activities, such as money laundering. This requires us, as a platform, to implement strict KYC (Know Your Customer) and AML (Anti-Money Laundering) measures.

6. Crash games are becoming a hit in online and crypto casinos. How do you see them shaping the future of online payments? Are there any specific steps Uplatform and its partners are taking to ensure payment systems work seamlessly with the unique nature of these games?

“Crash” games have become incredibly popular in online and crypto casinos due to their dynamic mechanics, simplicity, and high player engagement. Naturally, this popularity impacts payment systems, and requires adaptation from both platforms and their partners.

Due to the fast-paced nature of these games, multiple bets need to be processed in a short time frame. That means payment methods need to be lightning-fast, with transactions processed almost instantly. Currently, cryptocurrency solutions, which Uplatform actively utilizes, are best suited to handle such a flow. This increases demand for platforms that support fast cryptocurrency transactions.

Another key factor is the need for low minimum limits, especially for deposits. Many players prefer to place small bets, which means payment systems must be optimized for handling micropayments with low fees. Unfortunately, not all payment providers are equipped to meet this requirement. However, we strive to find compromises. One solution we can recommend is implementing personalized limits for bets, deposits, and automated payout processing.

Additionally, creating internal wallets for instant transactions is another potential solution. This would allow players to transfer funds quickly within the system without requiring repeated interaction with external networks. Uplatform is actively exploring this option.

Ilya Uvarov, Product Owner of Casino Aggregator at Uplatform, shares insights on the company's latest innovations and the evolving landscape of the iGaming industry.

In an exclusive interview with Focus Gaming News, Uvarov discussed Uplatform's recent advancements and the challenges and opportunities that lie ahead for the industry. He emphasized the dynamic nature of the market, driven by outstanding entrepreneurs and developers who continuously introduce exciting products.

Recent Innovations and Market Dynamics

Ilya highlighted that Uplatform focuses on solutions that enhance business efficiency, particularly those that reduce costs and increase profitability. Key breakthoughs include:

• AI and Machine Learning Tools: These tools automate processes, allowing for quicker and more efficient operations.
• New Game Content: This features simulations and augmented reality (AR), and various aimed at enhancing player engagement.
• Streamlined Processes: Improving development workflows to keep pace with rapid industry changes is a priority.

Industry Challenges and Future Trends

Ilya noted that the iGaming sector is facing increased regulation, which may intensify cost-cutting pressures. This shift is prompting companies to invest more in their products to reduce reliance on external suppliers. He believes this focus on budget management will increase competition and quality within the market.

“The iGaming industry has so many different areas, and each one tackles its own challenges and makes exciting breakthroughs every year,”

Ilya observed.

He also expressed interest in how companies are adapting to new markets and the progress entrepreneurs have made within the industry.

The Role of AI in iGaming

Ilya highlighted the transformative potential of artificial intelligence in the iGaming sector. He stated that AI tools not only automate processes but also enhance player experiences through personalization. Businesses that leverage AI smartly will gain a significant competitive advantage.

Payment Solutions in a Changing Landscape

While Ilya acknowledged he was not an expert on cryptocurrency, he recognized its continued relevance as a payment method in iGaming. He emphasized the importance of providing diverse payment options to enhance player satisfaction and build trust within the gaming community. To support this, Uplatform offers over 550 secure payment methods, ensuring a seamless financial experience for your players.

Conclusion

The conversation around these topics reflects a broader trend of curiosity about market expansion strategies and product adaptation. Ilya's insights illustrate an iGaming industry that is evolving rapidly through innovation, regulatory changes, and technological advancements. Uplatform remains committed to staying at the forefront of these developments, providing operators with advanced, profit-oriented solutions to thrive in this competitive industry.

Curious to learn more about Ilya's insights on the future of iGaming? Click to read the full interview!

In a recent interview with The Gamblest, Nelli Melik, Head of Sales at Uplatform, shared insights into the company’s journey and the iGaming industry. Nelli explained that Uplatform was established by industry veterans with the goal of meeting the ever-evolving demands of iGaming. Known for its cutting-edge sports betting and casino platform, Uplatform offers a diverse sportsbook with over 200 sports, a substantial portfolio of Esports titles, and an extensive casino collection. Additionally, Uplatform provides comprehensive back-office management, over 550 payment solutions, and tailored marketing and localization tools to support long-term growth for its clients.

Nelli emphasized that Uplatform’s client-centered approach and adaptability are key factors that set the company apart in the rapidly expanding iGaming B2B market. The customizable platform offers a wide range of services to meet each client’s unique needs, ensuring they can effectively navigate market challenges and achieve sustainable success.

Discussing regional challenges, Nelli highlighted how these vary significantly. For example, European operators face strict regulatory requirements and market saturation, while in Asia, operators deal with complex local regulations and payment processing issues. In Latin America, emerging market conditions and inconsistent internet infrastructure present challenges. Uplatform addresses these obstacles by assessing risks prior to market entry and providing tailored solutions, such as localized content, diverse payment options, and regulatory compliance support.

Regarding effective strategies, Nelli noted that tailoring content to local preferences, offering multiple payment solutions, and staying compliant with local regulations are crucial. Uplatform also leverages data analytics to help operators understand market trends and user behavior, enabling informed decision-making. These strategies, combined with Uplatform’s comprehensive support and continuous innovation, ensure long-term success for its partners.

Nelli also elaborated on Uplatform’s turnkey solutions, which include a robust sportsbook, a rich casino portfolio with over 250 game providers, and advanced back-office tools. The customizable platform allows clients to meet specific needs while receiving expert consultancy and regulatory compliance support.

Sustaining long-term partnerships, Nelli said, involves prioritizing client needs, offering continuous support, and adapting to market changes. Recently, Uplatform collaborated with content providers like Tom Horn and Game Art to enhance its casino portfolio, aligning with the company’s vision of shaping technology and offerings to meet client goals and remain competitive.

Nelli also highlighted Uplatform’s Casino Aggregator, a comprehensive solution that brings together a vast array of games from top providers into a single platform. This product simplifies integration, streamlines management, and provides detailed analytics to optimize performance—making it an essential tool for operators looking to enhance their casino offerings.

Looking forward, Nelli shared Uplatform’s exciting plans for 2024, which include expanding sports and esports offerings, enhancing live casino experiences, and launching innovative analytics features. Uplatform is also focused on entering new markets and forging strategic partnerships to ensure clients continue to thrive.

Curious to dive deeper into these insights? Read the full interview here.

In a recent conversation with GBC Time, Maria, our Senior Sales Manager at Uplatform, shared insights into our company’s growth, strategies, and future plans. As a leading provider in the iGaming industry, we’ve built a comprehensive platform tailored to the diverse needs of operators worldwide. Maria discussed our journey, participation in key industry events like IGB LIVE, and how we continue to drive success in the competitive world of iGaming.

Maria highlighted that Uplatform has become one of the top providers in the iGaming sector by offering a one-stop solution that delivers the widest range of products and services operators need to attract more players and boost profits. She mentioned that over the past four years, we’ve established a strong presence across Europe, Asia, and Latin America. Our flagship offerings, including the Sportsbook iframe, turnkey solution, and the Casino Aggregator, have solidified our position as a leader in end-to-end iGaming solutions.

Looking ahead to IGB LIVE, Maria expressed excitement about the opportunities the event brings. She explained that IGB LIVE is a key event in the iGaming calendar, offering a platform for networking, showcasing new developments, and exploring the latest innovations. For us, it’s a chance to display our solutions, strengthen relationships, and expand our brand visibility in the European market. Meeting industry professionals and connecting with our partners is always a priority for our team.

Maria also emphasized the significance of events like IGB LIVE for the global iGaming industry. She noted that face-to-face meetings are essential for building trust, which leads to strong collaborations. Additionally, these events provide promotional opportunities for companies to showcase their products, attract new partners, and boost brand awareness through extensive media coverage and sponsorships. For Uplatform, attending such events translates into revenue growth, customer acquisition, and valuable insights that shape our future business strategies.

When discussing our objectives for IGB LIVE, Maria stated that our primary goal is to demonstrate how our platform can drive success for iGaming operators in the European market. She explained that we aim to establish ourselves as a trusted partner in Europe by building connections, forming partnerships, and understanding the specific needs of this region.

Maria also addressed the balance between networking and product promotion at these events. She explained that both aspects are equally important, as we use these opportunities not only to showcase our solutions but also to foster relationships and trust with industry professionals for future collaborations.

Looking ahead to the rest of 2024, Maria revealed that we have ambitious plans. Despite being headquartered in Europe, we have a deep understanding of global market demands.

Maria emphasized that we recognize the varying player preferences across regions and have tailored our approach accordingly. She mentioned that we are continuously enhancing our offerings, particularly in Sportsbook and Esports, while introducing new tools to keep pace with industry trends. She also highlighted that, while software upgrades are crucial, providing exceptional service is key to maintaining long-term success. With our industry expertise and a meticulous approach to evaluating business models, Maria is confident that Uplatform is well-positioned for continued growth and innovation throughout the year.

Don’t miss a thing — click to read the full interview!

At the recent iGF Virtual Roundtable held on 8th July 2024, a distinguished panel of industry experts explored the fundamental criteria for developing a successful sportsbook strategy in Europe. The panel aimed to help attendees understand key factors that can help operators create a winning sportsbook strategy, expand market coverage, and enhance player engagement.

Our Head of Sales, Nelli Melik, a seasoned professional with over nine years of experience in the iGaming industry who recently received a 5 Star Top 20 Award, was among the panelists who shared valuable insights on the topic.

The discussion began with an overview of the rapidly evolving nature of the European sportsbook landscape, acknowledging it as one of the most competitive markets globally. She stressed that operators must stay ahead of the curve to maintain a competitive edge in this dynamic environment.

Key topics addressed during the roundtable included:

The Future Growth of Sportsbook in Europe

"The European sportsbook market is on an exciting growth trajectory,"

Nelli began.

"We're looking at a CAGR of around 9.5% until 2030, which is substantial. This growth is being fueled by several factors, including the rise of Esports and the increasing adoption of mobile betting."

She emphasized the importance of staying ahead of technological trends:

"To capitalize on this growth, operators need to embrace new technology. We're seeing AI and machine learning revolutionizing how operators engage with bettors and manage risk."

Nelli also cautioned about the challenges ahead:

"While the opportunities are immense, we can't ignore the complex regulatory landscape across Europe. Successful operators will be those who can navigate these regulations while still delivering an exceptional betting experience."

Best Ways to Engage the Modern Sportsbook Player

Regarding player engagement, Nelli stressed the importance of personalization as the key to effectively engaging modern sports bettors.

"Today's bettors expect a tailored experience,"

she explained.

"We need to leverage data analytics to deeply understand individual preferences and behaviors, allowing us to offer personalized betting options and promotions that cater to their unique needs and interests."

Nelli elaborated on this point, noting that operators who can harness data-driven insights to deliver a personalized experience will have a significant advantage in the competitive European sportsbook market.

"This level of personalization is crucial for building long-term loyalty and engagement with the modern sports bettor,"

she said.

Understanding the Best Sports Markets and Products to Offer

Nelli shared her insights on product offerings:

"While football remains the most sought-after in Europe, we're seeing growing interest in Esports and niche markets. It's crucial to offer a diverse range of options to cater to all segments of our audience."

She emphasized the importance of market research:

"Understanding regional preferences is key. What works in the UK might not work in Eastern Europe. We need to tailor our offerings to local tastes and trends."

The Importance of Localized Events

As discussed earlier, localization is crucial to tailoring product offerings to the European market. We at Uplatform brought you a fully fledged guide in order to know more about the localization. During the roundtable it was a heated topic and Nelly reiterated,

"Localization is about more than just translating your website. It's about understanding and catering to local sporting cultures. Offering bets on local leagues and events can significantly boost engagement and loyalty."

She added,

"This approach not only attracts more players but also helps differentiate your brand in a crowded market. It shows that you understand and value your local players."

Best Ways to Streamline Supplier Integrations

On the topic of supplier relationships, Nelly stressed the importance of strategic partnerships:

"Choosing the right suppliers is crucial. Look for partners who offer comprehensive solutions and are open to technological innovation."

She concluded with advice on integration processes:

"All-in-one sportsbook solution eliminates the difficulties associated with the feed integrations and operation. Our platform allows partners to grow, leaving the risk handling and technicalities to our team."

In conclusion, the iGF Virtual Roundtable emphasized the importance of innovation, personalization, and strong partnerships for a successful sportsbook strategy in Europe, in order to watch the full roundtable - you can do it here. We are grateful for the iGF amazing event and it was a pleasure to hear all the great and thought provoking ideas from other speaker.

Hello, lovely people!

We've got some exciting updates for you! Our very own Nelli Melik, the Head of Sales at Uplatform, will be gracing the stage as a speaker at the highly anticipated iGaming Club Conference organized by AffPapa in Malaga, Spain, on May 26-27, 2024.

The iGaming Club Conference will host discussions on traffic, business collaborations, and other interactive sessions. Attendees can participate in speed-dating sessions, keynote panels, and grab opportunities to network. Nelli will join a panel discussing the difficulty of operations with white-label platforms, localization, and player engagement.

Commenting on the conference, Nelli said,

“I am incredibly excited to be invited to speak at the iGC Conference in Malaga. Being part of the panel discussion on Challenges in Operations with White-label Platforms, Localization, and Player Engagement is a fantastic opportunity to delve into the complexities and innovations within our industry. This event brings together some of the brightest minds and key players in iGaming, and I am looking forward to sharing Uplatform’s experiences and insights. Engaging with industry peers in such a dynamic setting is always inspiring, and I am eager to contribute to and learn from the discussions.”

During her session, Nelli will unveil the secrets behind Uplatform's proven approach to tackling the iGaming challenges. She will share valuable insights and best practices for operators to adapt their brand effectively to meet the diverse needs of global audiences. Her expertise in this field will undoubtedly provide attendees with a comprehensive understanding of how to navigate the iGaming industry in different regions.

Uplatform excels at clearing these iGaming hurdles, especially with our comprehensive localization approach that goes beyond language translation. We help operators adapt their content to regional preferences, like featuring popular local sports and matches. Our platform features diverse odds formats and views, catering to regional betting preferences. This allows operators to create an environment that resonates with their players. We also take further steps to localize minor details, like sorting national teams based on the user's location. The goal is to help our clients provide a truly localized experience by understanding cultural nuances and regional preferences.

We're also thrilled that Uplatform has snagged two award nominations at the prestigious AffPapa iGaming Awards 2024: Sports Provider of the Year and Aggregator of the Year. This recognition is a testament to our team's hard work and dedication to delivering top-notch localized solutions, extensive sports coverage, and a diverse range of content. These efforts help businesses seamlessly connect with their target audiences worldwide.

With Nelli's vast wealth of knowledge and Uplatform's proven track record, attendees can expect to gain valuable insights into leveraging localization, addressing the difficulties of operations with turnkey platforms, and enhancing player engagement. These strategic approaches will help expand their global footprint and deliver exceptional user experiences across diverse cultural landscapes.

In this exclusive interview published on iGaming Business, Maria, our Head of Marketing, delves into the importance of sportsbook localization. She provides insights into Uplatform's powerful strategies for catering to diverse markets and regions, ensuring each player enjoys a personalized betting experience. Read her full interview below to discover how Uplatform is pioneering in sportsbook localization and its impact on the iGaming industry.

- What makes localization so important to operators? What are the major pitfalls for operators if they take a one-size-fits-all approach to their sportsbook offering instead of localizing their product?

Localization in the sports betting industry is a critical aspect that goes far beyond mere translation. It's basically about understanding and addressing players' specific needs and preferences in each market while ensuring the integrity and compliance of your business operations.

At Uplatform, we perceive localization as a multi-dimensional process that touches every facet of our platform. This means we don't just stop at offering localized texts and providing support in the native language of our users; we go deeper. We tailor our betting markets and promotions to resonate with local preferences and cultural nuances, ensuring they are relevant and appealing to each region's players.

We also promote this approach to our clients, as we believe that by adopting it, they avoid the major pitfalls that can come with a one-size-fits-all strategy. A one-size-fits-all strategy often overlooks each region's unique legal, cultural, and gaming preferences; this may result in decreased engagement and possibly compliance issues. Operators who fail to localize effectively might find themselves out of touch with their audience's interests and needs, resulting in a less compelling user experience and potentially a low user retention rate. There are a lot of factors that operators should take into account when entering a market - starting from the legal aspects and infrastructure peculiarities to the local holidays and popular TV shows. I think everyone will agree with me that people are more likely to engage with a sportsbook that aligns with their interests, whether it's their local football league or a sport that enjoys immense popularity in their region. They will choose the sportsbook that is personalized and tailored to their interests. The sportsbook that has their local payment method as they don't have access to any other. The sportsbook that can upload fast even on their slow internet connection. The sportsbook that understands their everyday life and offers promos that align with it. This personalized approach can significantly enhance user retention rates and margins.

By localizing our offering comprehensively at Uplatform, we ensure that each player feels valued and understood, enhancing their overall experience and, in turn, fostering greater loyalty to our clients' brands. This strategy not only boosts their competitiveness in diverse markets but also upholds our commitment to responsible and inclusive gaming practices.

- How does Uplatform approach localization for its sportsbook? What specific strategies do you take in order to tailor the sports betting experience to different regions and markets?

At Uplatform, our approach to localization for sportsbooks is comprehensive and tailored to meet the unique demands of different regions and markets. Our team has experts in different regions who help us enrich our sportsbook so that operators can enter any market successfully. As mentioned, we understand that effective localization goes beyond translations and requires various other features to ensure a successful sports betting experience. Here are just some of them:

1. Multilingual: Uplatform offers translations in over 68 languages, including less common ones like Haitian Creole, Macedonian Bengali, Hong Kong Cantonese, and Bahasa Indonesian. This extensive language support ensures that users can comfortably engage with the website in their native tongue, enhancing user experience and accessibility.

2. Comprehensive Sportsbook Coverage: having the widest coverage of sports and esports makes our sportsbook very flexible and allows clients to adjust it to their target market. They can add almost any match based on their unique requests or hide irrelevant leagues, ensuring that the sportsbook's content aligns perfectly with the target market's interests. We understand that localized coverage is essential for entering any market successfully. Let's take Latin America as an example, a region renowned for its passionate football fan base. To effectively cater to this market, operators should delve into the preferences of football fans. La Liga, the Spanish league, holds significant appeal in LATAM, possibly due to the presence of many top players from Brazil, Argentina, and countries that share close cultural and linguistic ties. Or, for instance, instead of solely focusing on global events like the Premier League, operators can provide options for betting on local matches in the United Kingdom or cricket matches in India.

Having our bookmakers guarantees the flexibility of our sportsbook. Even very unique sports like soap football or non-sports events like the finale of Squid Game can be offered to the players. That gives operators carte blanche in their market expansion game.

3. Personalized and regionalized Content: The sportsbook's line modifies dynamically based on the player's geolocation, ensuring that even multi-geo brand users are presented with sports and events relevant to their region, enhancing engagement. Also, our sportsbook adjusts to player’s personal needs and interests.

4. Diverse Odds Formats: We support various odds formats, including American, English, Decimal, Hong Kong, Indonesian, and Malay, catering to different regional preferences and ensuring that users can comfortably interact with the platform in their preferred format. For instance, bookmakers in the United Kingdom and Ireland typically use fractional odds, while the decimal odds system is prevalent in continental Europe, Australia, New Zealand, and Canada. Adjusting the odds format to align with regional preferences is yet another aspect of localization that can make a sportsbook more accessible and appealing to a diverse range of players.

5. Different betting markets: With our deep expertise and knowledge of diverse regional preferences, we offer different betting markets for different types of bettors. We cover more than 5,000 various betting markets to suit any region. For example, Asian Handicap, a must-have for Asian players.

As I mentioned, it's not just about localizing the content; it's about localizing the entire player experience. That's why we offer operators:

• Tailored Solutions: We get it – different markets have different needs. In places like Africa, there's a need for a strong omnichannel solution with a single wallet, single account, and a top-notch agent program. We provide operators with all the needed tools to succeed in the region. Uplatform provides tailored solutions that allow our partners the flexibility to meet their market requirements. This includes a comprehensive Marketing kit with an Affiliate program, CMS, CRM, Agent scheme, and various bonus tools, empowering partners to adapt their marketing strategies to the specific needs of their target market.
• Payment Method Diversity: Uplatform supports more than 500 secure payment solutions, both international and local. This includes classic methods as well as alternative options like e-vouchers, bank transfers, mobile payments, and cryptocurrencies. We understand that offering a diverse selection is vital, especially in markets with weak penetration of credit cards or e-wallets. Moreover, we are adaptable and can add any payment solution based on the client's request, ensuring that clients have the right secure methods that work in their specific geolocation.
• Consultations and Expertise: Uplatform offers consultations backed by a team with extensive operational expertise. We are well-versed in markets with weak infrastructure or complex regulations, ensuring our clients navigate these challenges effectively. We provide dedicated teams of experts in product ownership, retention, SEO, affiliate traffic, and website content for each project, ensuring our clients have the specialized support they need.

It’s just a tiny part of what we understand under the localization, as I can name 10 more different features and aspects of how our platform adjusts to different markets. In summary, Uplatform's approach to sportsbook localization is holistic, flexible, and expertly tailored to meet the diverse needs of various regions and markets. We empower our clients to enter and succeed in any market they choose while providing unparalleled expertise and support throughout the process.

- You offer products in 68+ different languages. How do you manage providing support and expertise across such a wide range of areas?

Of course, managing support and translations across such a diverse linguistic spectrum is indeed a complex endeavor, but understanding the importance of this matter, we've put all our efforts into building a multifaceted strategy.

At the core of our strategy is our extensive team of local translators and support managers. These professionals are not just linguistically adept; they are also deeply rooted in the cultures and nuances of the regions they represent. This localized approach ensures that our translations go beyond mere language accuracy and resonate with cultural context, making our offerings more relatable and user-friendly. The most difficult languages in this context are languages like Khmer and Lingala, but we have our team of experts to provide versions of our websites in the players' mother tongues. This ensures that we can cater to even the most unique linguistic requirements, enabling operators to effectively reach these markets.

Additionally, our commitment to providing top-tier service in these diverse markets is reinforced by our team of iGaming experts. These experts come with a wealth of knowledge specific to various markets. Their insights are instrumental in continually refining our sportsbook offerings, ensuring that they meet each region's distinct preferences and regulatory requirements.

Also, we leverage advanced technology to aid our linguistic capabilities. This includes using sophisticated AI-driven tools to ensure accuracy and contextual relevance.

Finally, collaboration and feedback play a crucial role. We always seek feedback from our partners in various regions to continuously improve our support and services. This feedback loop helps us identify and address specific regional needs more effectively.

In essence, offering support and expertise for a variety of languages and regions is about bringing together a skilled team, advanced technology, constant training, thorough localization, and active collaboration. At Uplatform, we're dedicated to maintaining high standards in all these areas to ensure that our global reach effectively translates into local impact.

- How important is having a variety of payment options? Uplatform offers an over 500 options within its offerings, with payment preferences varying significantly from one country to another.

Let's consider a hypothetical scenario to illustrate the importance: An operator enters the Brazilian market offering Sofort as a payment method. They are pushing the traffic and spending money on marketing. Despite excellent marketing and high registration rates, deposits remain low. Why? Because players don’t have access to Sofort. Without locally popular methods like PIX or Boleto, potential players simply move to competitors who provide these options.

This example, while simplified, underscores why a variety of payment options are essential. From the player's perspective, convenience and user experience are key. The global landscape of payment methods varies significantly; what's popular in one region may be unavailable or unused in another. For example, in some places, mobile and card payments are widely used, while in other regions, access to global financial tools is limited, and there are only a handful of local payment methods.

Offering only credit cards as payment methods while entering, for example, the African market, will lead to total failure for the operator. Uplatform recognizes these regional differences and provides an array of payment methods and currencies to ensure global user accessibility. Our team of experts further aids operators in understanding the popularity and relevance of different payment systems in various markets.

On the other side, the regulatory environment surrounding payments can also differ from one jurisdiction to another. For instance, in the UK, gambling with credit cards is not permitted. Ignoring such regulations can not only lead to legal repercussions but also hampers the creation of a responsible gaming environment. Compliance involves a dual approach: adhering to content-related regional iGaming laws and ensuring financial operations align with local standards. The latter is especially crucial in payment processing, as online transaction rules can differ widely. With over 550 payment options available on Uplatform worldwide, including credit cards, e-wallets, online payment processors, cryptocurrencies, and local payment methods, businesses can expand their reach and access more markets. Flexibility in introducing new payment methods based on market needs and conditions is key to staying competitive in the industry.

- With regulatory requirements being so different from region-to-region, how do you ensure that sportsbooks comply with local laws and regulations while providing an enjoyable betting experience for players?

Ensuring that sportsbooks comply with local laws and regulations while providing an enjoyable betting experience for players is a complex but essential aspect of our approach at Uplatform.

Our strategy starts with an in-depth understanding of the regulatory environment in each region where our services are offered. We rigorously study and adhere to local laws and regulations, which encompass a range of areas, including hosting, content, responsible gambling, and other pivotal aspects of the iGaming industry. Recognizing the significant variations in legal frameworks from one jurisdiction to another is fundamental to our operations.

Equally important is the customization of our processes to align with regional requirements. This includes adapting payment methods, player support, and account setup and verification processes to fit the unique infrastructure and regulatory standards of each target market. Our adaptability enables us to meet these varying needs effectively, ensuring not only compliance but also a smooth user experience.

Moreover, the dynamic nature of regulatory landscapes poses an additional challenge. Laws and requirements can change, sometimes rapidly, necessitating a flexible and responsive approach. To this end, Uplatform maintains a proactive stance, continuously monitoring regulatory developments across all the markets we serve. This vigilant approach allows us to adjust our operations swiftly, ensuring continuous compliance with the evolving regulations.

In summary, our commitment at Uplatform to understanding and adapting to the diverse regulatory needs of various regions, coupled with our ongoing vigilance in regulatory monitoring, ensures that our sportsbooks comply with local laws and provide enjoyable and responsible betting experiences for players.

- With LATAM being such a sports-mad region, how big are the opportunities for operators when moving into this space, and what challenges do they face given the diversity in trends and behaviors of the countries that make up the region?

Latin America indeed presents a wealth of opportunities for operators looking to venture into the iGaming space. What makes this region particularly enticing is its combination of demographics, evolving consumer behaviors, and evolving regulation environments.

In terms of demographics, LATAM boasts a youthful and tech-savvy population that readily embraces digital platforms for entertainment and leisure. With increasing internet and smartphone penetration rates, more and more people are gaining access to iGaming options, creating a burgeoning market.

When we look at the revenue potential, it's quite promising. Projections suggest that the iGaming market in Latin America is poised to reach a substantial $7.38 billion by 2027. This indicates significant growth potential and profitability within the region.

One key aspect that operators need to consider is the dominance of mobile usage. On average, operators in Latin America generate a substantial 76% of their online revenue through mobile applications. This highlights the region's preference for convenient and mobile-centric access to iGaming platforms.

However, it's essential to recognize the challenges in LATAM, primarily the diverse trends and behaviors across different countries. Latin America stands out as a region of unique diversity, with each country having its own distinct preferences when it comes to sports and betting. This diversity means that operators need to be adaptable and responsive to the constantly evolving trends.

Sports preferences, for instance, can vary widely. While European and American sports enjoy popularity across the region, the specific sports and events that capture bettors' attention can differ significantly. This calls for operators to customize their offerings to cater to these diverse preferences.

Another factor to consider is the demand for original proposals. Players in LATAM are increasingly looking for unique and attractive betting options that go beyond traditional offerings. This demand for novelty and innovation presents both opportunities and challenges for operators.

Live betting has gained significant popularity in the region, offering numerous opportunities for players to explore and select wagers that align with their interests. Esports have become a fundamental part of the betting experience for younger generations in Latin America. The surge in Esports enthusiasts has created a thriving market that operators can tap into.

Also, the technical infrastructure varies not only from country to country but even inside one country. In Brazil, for example, smartphone adoption varies significantly between the North and South regions. So, the marketing strategies should differ even within one country.

The same applies to the payment solutions, as having local payment methods is a must for the region. Only thorough research will help operators utilize the undoubtedly colossal potential of the region.

Recognizing these diverse trends and behaviors, Uplatform has introduced an All-in-One platform. This comprehensive solution simplifies the betting experience, offering convenience, variety, and a holistic platform that caters to the unique preferences of Latin American bettors. With this solution, Uplatform is well-equipped to serve the region's diverse demands and evolving trends, providing operators with a competitive edge in the LATAM iGaming market.

- How do you envisage the future of localization in sportsbooks? Are there any emerging trends or technologies that further enhance the importance of it?

Here's how we envision the future of localization in sportsbooks:

1. Hyper-Personalization: Localization will become even more personalized, taking into account individual player preferences and behaviors. Advanced data analytics and AI-driven technologies will enable sportsbooks to tailor content and promotions on a very detailed level. This means that players will see sports events, odds, and promotions that are highly relevant to their interests and betting history.

2. Augmented Reality (AR) and Virtual Reality (VR): Although many experts say it’s an overhyped trend, I believe that AR and VR technologies will play a significant role in the future of sportsbooks and their localization. I think everything will change as soon Apple starts selling its Apple Vision Pro. Apple has a track record of making cutting-edge technologies mainstream. This skill could herald a new era in augmented reality (AR), a field that has garnered much discussion but limited practical application. Until now, VR glasses have largely been seen as novelties with limited real-world use. However, Apple is poised to transform this perception by integrating AR into everyday life, potentially revolutionizing how we interact with this technology. These immersive technologies will allow players to engage with sports events in entirely new ways, such as virtually attending matches or experiencing in-depth statistics and analysis in real time. Localization will extend to creating immersive experiences that resonate with users in their preferred language and cultural context.

3. Esports Integration: Esports will continue to rise in popularity, and sportsbooks will increasingly incorporate Esports betting options. Localization will involve adapting to the unique preferences and betting trends of the Esports community, which may differ from traditional sports.

4. Social Integration: Social media and community-driven interactions will play a larger role in the sports betting experience. Sportsbooks will need to integrate seamlessly with social platforms and consider regional variations in social media preferences and usage.

5. Mobile-First Approach: Mobile betting will continue to dominate the industry. Localization will involve optimizing user interfaces, payment methods, and mobile device content while considering different regions' unique mobile usage habits.

6. Enhanced User Experience: Localization will extend beyond language to encompass cultural nuances, aesthetics, and user interface preferences. Sportsbooks will need to design interfaces and experiences that resonate with users in specific regions.

7. AI-Powered Insights: AI enhances customer support with lifelike chatbots, revolutionizing operators' understanding of player behaviors and preferences. AI thrives in environments dominated by data-driven insights, empowering operators to offer a more personalized and engaging sports betting experience through enhanced player communication and interaction.

At Uplatform, we are proactively working to integrate these trends into our platform. Our goal is to ensure our clients remain at the forefront of competition, equipped with cutting-edge localization strategies that resonate with a global audience.

- What developments do you foresee in the iGaming industry in Asia in the coming years?

With Asia being home to over half of the world's population, it is not surprising that the iGaming market in the region is substantial. Considering that affluent countries with robust internet access are expected to play a crucial role in the iGaming sector, China, Japan, South Korea, and India are poised to emerge as some of the most enthusiastic betting nations in the coming years.

- What are the primary obstacles that iGaming operators in Asia encounter, and what measures can be taken to overcome them?

One of the significant challenges for iGaming operators in Asia is navigating the complex legal landscape and effectively promoting their brands. It is crucial for operators to stay vigilant and keep up with the evolving rules and regulations in the Asian market to ensure successful operations and compliance. Additionally, there is a need for regulators to recognize the demand from both businesses and players for transparent regulation and work towards establishing a regulatory framework that addresses the unique characteristics of the iGaming industry in Asia. By closely monitoring the legal landscape and fostering open communication between operators and regulators, these challenges can be overcome, allowing for a more robust and regulated iGaming environment in Asia.

- What cultural nuances should online casino operators be mindful of when conducting business in Asia, and how can they navigate these differences?

Firstly, it is crucial to understand the popularity of specific games in the region, such as Ander Bahar, Teen Patti, Rummy, and Poker. Offering these games and catering to the preferences of Asian players can help attract and retain a loyal player base.

Secondly, the preference for live dealer games over purely online casinos is prominent in Asia. To cater to this preference, operators should focus on providing high-quality live dealer experiences with professional and engaging dealers. Investing in the infrastructure and technology required for seamless live streaming and interactive gameplay can enhance the overall player experience.

Lastly, affiliations and partnerships play a significant role in the Asian casino market. Building strong relationships with local affiliates and influencers can be beneficial for operators to increase brand visibility and attract a larger audience.

By acknowledging these cultural differences and adapting their strategies accordingly, online casino operators can effectively navigate the Asian market and create a more engaging and tailored experience for players in the region.

As the sports betting industry evolves, Uplatform envisions localization becoming even more personalized and immersive. We are proud to be playing our part in making localization easier and more accessible through our tailored solutions and the help of our proficient team.

In a recent exclusive interview with Focus iGaming News, Yana, the head of PMO and account management at Uplatform, shared valuable insights into the key factors that contribute to the success of businesses in the B2B world, particularly in the iGaming industry. Here's a summary of the key highlights from the conversation.

According to Yana, the team holds the primary key to the success of any business, and this belief is reflected in Uplatform's approach to working with its clients. Yana highlighted that as a provider of iGaming platform software, Uplatform considers the team to be the most important factor influencing the success of its clients in this competitive market. She emphasized that in the fiercely competitive landscape of the present iGaming industry, only a resilient and skilled team can steer a project towards significant positive outcomes.

In addition to the team, Yana also stressed the importance of the product itself and the value it brings to players. She mentioned that in this era, players are discerning and leaning towards products with added features such as live match streaming, integrated chats, forums, virtual cinemas, in-platform contests, tournaments, and loyalty programs. Yana pointed out that products with these elements yield higher conversion rates compared to those lacking such gamified components, and this trend is incredibly prevalent at the moment.

Furthermore, Yana highlighted the significance of understanding the intricacies of the market in which online businesses operate in the iGaming industry. She emphasized that every country possesses its own distinct cultural subtleties, economic developmental stages, and preferences. Yana noted that strategies that work well in one market may not work well in another. This includes marketing endeavors, user inclinations (casino/sports), and country-specific configurations (minimum bets, deposits, acceptable currencies, and game/sports event settings). She suggested that the most impactful methodology centers on adopting the "know your customer, know your market" approach.

Uplatform has been open to adopting new technologies, and Yana elaborated on the positive influence of these technologies in the iGaming industry. She specifically mentioned the impact of artificial intelligence (AI) and its application across diverse domains, particularly in customer retention and support fields. From rudimentary Churn Prediction models to sophisticated language models for chatbots, text-to-voice conversion, and user sentiment analysis, the domain of AI is rapidly evolving. By automating various processes, businesses aim to introduce users to fresh experiences while reducing labor costs. Yana noted that businesses that hesitate to embrace these emerging technologies risk falling behind.

To stay ahead in the fast-paced iGaming landscape, Yana emphasized the need to consistently monitor the evolving technology landscape and integrate emerging IT opportunities into the iGaming sector. Yana stressed the significance of having a proficient team of IT specialists to conceptualize innovative ideas and translate them into practical solutions. She also mentioned the value of conducting ongoing market research, gathering feedback from clients and players, testing hypotheses, and being prepared to adapt based on test results. Yana noted that platforms and applications offering customizable options for clients are currently gaining significant traction.

When it comes to offering customized solutions to cater to the individual demands of its clients, Uplatform places a strong emphasis on flexibility, adaptability, and tailoring its platform to meet specific needs. Yana explained that an iGaming platform should possess the flexibility to adapt to any market and the capacity to be tailored to each client's specific needs. She highlighted several key areas where Uplatform offers customized solutions to meet the individual demands of its clients.

Payment Solutions

Integrating payment solutions into the platform holds immense significance for the business. Yana emphasized that devoid of this feature, any other undertaking becomes futile. She said every platform should offer various payment systems and user deposit methods since every country carries its own distinctive intricacies that set it apart. She stated that to ensure a successful global operation, it is necessary to deal with the nuances of payments in every corner of the globe. She also mentioned that Uplatform has effectively achieved this fit.

Content Customization

Yana highlighted that content, including visual interfaces, should harmonize with the client's target market. For instance, Uplatform provides a range of sports odd formats to cater to diverse inclinations, ranging from European and Asian handicap to decimal, fractional, and more. Preferences for casino content differ by region, particularly in the Asian market.

"Our platform is built to navigate and address these subtle differences",

Yana said.

Reacting to Uplatform's approach to ensuring seamless integration with its partners, Yana emphasized that collaboration plays a key role in the B2B world.

"In the world of B2B, collaboration forms the foundation – it's about sharing expertise and creating something unique together",

Yana said. This is why Yana finds B2B interactions more captivating than B2C interactions. She believes that the success and steady growth of Uplatform hinge on building strong, trusting relationships with each client. Yana explained how Uplatform works with its partners to ensure seamless integration and a mutually beneficial relationship. She noted that regardless of the size of their operations, Uplatform allocates a dedicated team to each client. This team includes an Account Manager for business matters and a Project Manager for technical issues. Her insights underscore the importance of collaboration in the success of businesses in the iGaming industry.

Looking ahead, Yana anticipates exciting future developments from Uplatform. She mentioned that we plan to integrate Artificial Intelligence (AI) into our products. Currently, Uplatform has successfully added some advanced features, and the research and development department is brainstorming other ideas. She said that Uplatform is focused on creating a unique user experience, introducing internal motivation programs for users, and hosting exciting tournaments. Given the increasing use of mobile devices, Uplatform is channeling its efforts into developing exceptional mobile apps to improve the mobile experience for users. Uplatform also provides personalized mobile app development tailored to each client's unique brand guidelines and project requirements.

In conclusion, Yana's insights underscore the importance of collaboration in the success of businesses in the iGaming industry. By prioritizing the team and working closely with clients, Uplatform is well-positioned to help its clients achieve maximum profitability in this rapidly evolving sector.

In a post-SiGMA Europe interview with Soloazar, Nelli Melik, the Head of Sales at Uplatform, provided insights into our company's objectives, highlights, and contributions to the iGaming sector. SiGMA Europe 2023, held in Malta, served as a platform for Uplatform to achieve several key objectives, including showcasing our products and services, expanding our network, generating leads and partnerships, and enhancing our brand visibility in the European market. Nelli emphasized the importance of meeting valued partners and receiving their feedback, which was successfully accomplished during the event.

At SiGMA Europe, Uplatform showcased a variety of innovations, spotlighting our flagship sports betting solutions. Our stand received positive feedback and attention from the audience, with engaging activities such as games, branded gifts, and signature bubble tea for refreshments. The turnout of guests at our stand reflected Uplatform's active, positive, welcoming, and professional approach, which is also evident in the development and growth of our Casino aggregator product.

Reflecting on the event, Nelli highlighted the impressive scale of SiGMA Europe, emphasizing the abundance of high-quality stands both indoors and outdoors. She added that the team enjoyed various unique experiences, such as a fortune teller, Alea's Oxygen chamber, Pragmatic's outdoor lounge, and the Winfinity bar.

When discussing the key elements needed to attract the next generation of gambling players, Nelli emphasized the importance of innovative technologies, such as virtual reality and augmented reality, as well as the development of products for mobile platforms. She stressed the significance of creating immersive and interactive experiences, offering personalized content and bonuses, and prioritizing responsible gambling practices. Nelli expressed Uplatform's commitment to driving innovation within the sector by investing in research and development, collaborating with emerging tech companies, and adapting to changing consumer preferences.

In conclusion, Soloazar's interview with Nelli Melik captures Uplatform's successful participation at SiGMA Europe 2023. It shows our commitment to innovation, customer engagement, and industry leadership. The event provided an ideal platform for us to achieve our objectives, showcase our latest offerings, and connect with industry professionals, resulting in Uplatform's continued growth and success in the European market.

"Participating in SiGMA Europe provides us a valuable opportunity to engage with current and potential clients and show off all the solutions we can provide to providers and operators,"

said Maria Ismailyan, senior sales manager at Uplatform, in an exclusive interview with Focus Gaming News.

Maria delved into the dynamic landscape of the iGaming industry. Discussing the latest trends and challenges while shedding light on the company's approach to adapting to the evolving market, offering insights into the just concluded SiGMA Europe event.

Navigating Trends in 2023

The iGaming industry is undergoing a transformative period characterized by technological advancements such as virtual reality, blockchain, and mobile platforms. Maria emphasized the significance of video streaming technology and the rise of live dealer gaming in the past decade. She stressed Uplatform's commitment to staying ahead of trends through meticulous tracking and in-depth market analysis.

Uplatform's Adaptive Strategy

Maria stated that we have a roadmap for our system, with a couple of software releases made this year. She mentioned that our new tools will greatly enhance our system to help clients with recent trends. In addition to the software upgrades, she emphasized the importance of providing excellent service to back it up. She acknowledged that we face challenges often linked to the swiftly changing market regulations in our industry rather than solely dependent on trends. However, she expressed confidence in Uplatform's deep understanding of the industry and our meticulous approach to evaluating the company’s business model and operations.

Balancing Attractiveness and Profitability

Speaking on how Uplatform balances the attractiveness of our solutions with its profitability, Maria maintained that we adopt a long-term business plan focused on delivering a diverse portfolio tailored to different markets. She underlined the need to understand the market, the players' profiles, and the specific requirements of each market and operator. She stated that we measure our success by the successful implementation of our clients' ideas and highlighted our "your problem is our problem" approach, aiming to assist clients in achieving outstanding results.

Enhancing User Experience in Sportsbook and Online Casino Platforms

According to Maria, advanced features are one of the vital components of an ideal Sportsbook. It provides bettors with a seamless and engaging experience. This involves offering a comprehensive selection of odds, unique bets, exclusive sports, and the ability to add almost any match to the line. Maria listed some of Uplatform's offers, which include multi-bet combinations such as Accumulator, Lucky and Chain, one-click betting, unique bets, the option for users to customize their experience, bet builder, and bet constructor.

In the case of an online casino platform, she highlighted the growth in popularity, significantly accelerated by the pandemic. She mentioned key features necessary to run a successful online casino platform: licensing, SSL certificate, reliable software developers, reliable payment methods, active customer support, and responsible gambling features. These features are crucial for ensuring the security of players' personal information and providing a trustworthy and enjoyable experience.

Cryptocurrency's Role in iGaming

Maria affirmed the integration of cryptocurrencies into iGaming after the cryptocurrency boom. She said while accessibility to crypto varies, Uplatform recognizes the growing demand for crypto features. She also noted that the client base for crypto features continues to expand yearly.

Uplatform's Vision for SIGMA Europe

Maria expressed Uplatform's intention to bring advanced technology, including Artificial Intelligence, into our operations. She also mentioned our full turnkey solution, Sportsbook API, and the integration of more providers into their recently launched Casino aggregator product. She highlighted the unveiling of Utools, a comprehensive suite of services and tools for our clients.

Speaking about SiGMA Europe, she said the event sets the stage for Uplatform to showcase these products, engage with current and potential clients, and demonstrate the solutions we can provide to providers and operators. Maria encouraged everyone to stay tuned for further announcements.

What developments do you foresee in the iGaming industry in Asia in the coming years?

With Asia being home to over half of the world's population, it is not surprising that the iGaming market in the region is substantial. Considering that affluent countries with robust internet access are expected to play a crucial role in the iGaming sector, China, Japan, South Korea, and India are poised to emerge as some of the most enthusiastic betting nations in the coming years.

What are the primary obstacles that iGaming operators in Asia encounter, and what measures can be taken to overcome them?

One of the significant challenges for iGaming operators in Asia is navigating the complex legal landscape and effectively promoting their brands. It is crucial for operators to stay vigilant and keep up with the evolving rules and regulations in the Asian market to ensure successful operations and compliance. Additionally, there is a need for regulators to recognize the demand from both businesses and players for transparent regulation and work towards establishing a regulatory framework that addresses the unique characteristics of the iGaming industry in Asia. By closely monitoring the legal landscape and fostering open communication between operators and regulators, these challenges can be overcome, allowing for a more robust and regulated iGaming environment in Asia.

What cultural nuances should online casino operators be mindful of when conducting business in Asia, and how can they navigate these differences?

Firstly, it is crucial to understand the popularity of specific games in the region, such as Ander Bahar, Teen Patti, Rummy, and Poker. Offering these games and catering to the preferences of Asian players can help attract and retain a loyal player base.

Secondly, the preference for live dealer games over purely online casinos is prominent in Asia. To cater to this preference, operators should focus on providing high-quality live dealer experiences with professional and engaging dealers. Investing in the infrastructure and technology required for seamless live streaming and interactive gameplay can enhance the overall player experience.

Lastly, affiliations and partnerships play a significant role in the Asian casino market. Building strong relationships with local affiliates and influencers can be beneficial for operators to increase brand visibility and attract a larger audience.

By acknowledging these cultural differences and adapting their strategies accordingly, online casino operators can effectively navigate the Asian market and create a more engaging and tailored experience for players in the region.

How has Uplatform's recent presence at the past G2E Asia 2023 Expo contributed to the company's growth and success in the Asian market?

Uplatform's participation in G2E Asia 2023 aims to showcase our commitment to the Asian market and our aspiration to bring success to our customers. By attending this event, Uplatform expanded our customer base in Asia and received a positive response for our products.

Uplatform's primary goal was to demonstrate the value and benefits of our platform to the Asian audience, highlighting how we can contribute to the success of iGaming operators in the region. By presenting our products at the recent G2E Asia and upcoming Sigma Asia, Uplatform hopes to establish strong connections, build partnerships, and better understand the specific needs and preferences of the Asian market.

We want to establish Uplatform as a trusted and reliable partner for iGaming operators in Asia, ultimately contributing to their growth and success in the industry.

What innovative products will Uplatform present at Sigma Asia 2023, and how do they cater to the unique needs and challenges of the Asian market?

At Sigma Asia 2023, Uplatform is excited to unveil its latest offerings designed to meet the specific demands of the Asian market. One of the highlights is our newly launched casino aggregator, which brings together a diverse range of casino games from various providers. This aggregator addresses the preferences of Asian players by offering popular games like Ander Bahar, Teen Patti, Rummy, and Poker, ensuring an engaging and tailored gambling experience.

Additionally, Uplatform will showcase its Sportsbook iframe. This comprehensive solution provides extensive coverage of sports and betting markets, meeting the growing demand for sports betting in the Asian market. From football to cricket and basketball, operators can offer a wide range of sports options to cater to the preferences of Asian bettors.

What sets Uplatform apart from other iGaming providers in the Asian market, and what unique value does it offer to its clients?

Despite being based in Europe, Uplatform has a comprehensive understanding of the demands of the Asian market. We recognize the variations in player preferences across different countries and even within regions within those countries. To cater to these distinctions, we prioritize localization features such as supporting local payment methods, providing local language support, offering coverage of local leagues, and ensuring compatibility across multiple devices.

Our unique value proposition lies in our unwavering focus on localization and a customer-centric approach. By tailoring our services to meet the needs of Asian players, we distinguish ourselves from other iGaming providers in the region. Uplatform's commitment to understanding and accommodating the unique preferences of the Asian market enables us to deliver an exceptional and tailored gaming experience to our clients.

What emerging trends do you observe in the Asian iGaming market, and how is Uplatform strategically positioning itself to leverage these trends?

The Asia-Pacific region is currently experiencing remarkable growth and is considered the fastest-growing market in the world. This growth is attributed to increasing gambling revenues and the expanding legalization of the industry across the region.

We closely monitor market dynamics and regulatory developments to ensure that our products and services align with the evolving landscape. By staying attuned to these changes, we can adapt our offerings to meet the unique needs of the Asian market and remain competitive.

Our strategic approach revolves around providing top-notch solutions tailored to the specific requirements of the Asian market. This dedication to understanding and meeting the demands of Asian players allows us to stay ahead of the competition in this dynamic and challenging market.

How is Uplatform addressing the issue of responsible gaming in the Asian market?

Uplatform places utmost importance on the well-being and safety of players, addressing concerns around responsible gaming. We have implemented several measures to promote responsible gaming practices and protect players.

Firstly, we offer a robust Know Your Customer (KYC) system that helps verify the identity of players, ensuring a secure gaming environment. This verification process aids in age verification and prevents unauthorized access to gambling platforms.

Furthermore, Uplatform provides risk management tools that allow operators to set limits and controls for players. These measures help prevent excessive gambling behaviors and encourage responsible gameplay.

In addition to these measures, we are committed to creating a secure gaming environment that protects players' information and financial transactions. By employing industry-standard security protocols and encryption technologies, we ensure the confidentiality and integrity of player data.

Uplatform recognizes the significance of responsible gaming practices and actively works towards providing a responsible and secure gaming experience for players in the Asian market. Our dedication to player protection and responsible gaming sets us apart as a trusted provider in the industry.

What are the key factors that make Uplatform a trusted and preferred choice for Asian sports betting and online casino operators?

Uplatform is the preferred choice for Asian sports betting and online casino operators. We offer customized solutions tailored to the market, prioritize localization and regulatory compliance. Our robust technology, sportsbook API, and casino aggregator meet the unique needs of operators. With a proven track record, continuous innovation, and an expert team, we provide a trusted platform for success.

In an exclusive interview with Focus Gaming News, Randall Lacayo, the sales manager at Uplatform, shared his insights into the Latin American iGaming market and the company's expectations for the upcoming SiGMA Americas event. Here's a breakdown of the key points discussed.

Uplatform's Role in the iGaming and Sports Betting Industry

Uplatform is a comprehensive solutions provider in the iGaming sector, offering top-notch platform to operators in the Latin American market. Randall emphasized our commitment to enabling operators to achieve their goals and enhance their players' experience.

Challenges Faced by Operators in the Latin American Market

The primary challenge for Latin American operators is delivering a fresh, high-quality product that resonates with their players. Randall highlighted the issue of many companies offering substandard platforms that fail to meet the minimum requirements, leading to a loss of interest among their players.

The Impact of Brazilian Regulation on the iGaming Landscape

"Undoubtedly, Brazil is a special case due to its size and importance. With the largest economy in Latin America, its leadership could transform how other countries view their legislation and determine how to regulate the iGaming industry."

These were Randall's thoughts on the impact of Brazilian regulation on the iGaming industry.

Uplatform's Differentiation and Offerings at SiGMA Americas 2023

Uplatform sets itself apart from other companies at SiGMA Americas 2023 through its extensive range of sports and esports, markets, and casino offerings. Attendees witnessed Uplatform's professionalism and deep understanding of operator requirements, which guide their selection of the best iGaming platform.

Betting Behavior Peculiarities and Product Development

The Latin American region demonstrates diverse and mixed preferences regarding sports betting. Randall explained that Uplatform caters to this diversity by offering various sports disciplines and corresponding markets, including baseball, basketball, and soccer, influenced by European and American sports.

Uplatform's Contribution to the Growing Brazilian Market

For the Brazilian market, Uplatform provides a powerful tool that meets the needs of bettors across different sports disciplines. Notably, Uplatform offers a broad range of soccer markets, which are particularly popular among Brazilian bettors. Additionally, Uplatform addresses the rising popularity of Esports and offers casino solutions with various online casino games to cater to different segments of the population.

Key Trends in the Latin American iGaming and Sports Betting Industry

Here’s what Randall had to say,

"The trends among bettors in Latin America are very diverse but constant. Now bettors are not only looking for the odds of the main matches but also proposals that are attractive and original. Another main trend within sports bettors is live betting, with many options for customers to explore and choose the bet that most appeal to them. Esports is a necessity."

Advice for Companies Entering the Latin American Market

Randall advises companies seeking to enter the Latin American market to offer a comprehensive solution that addresses all the diverse needs of bettors. Simply providing lines for the main games of the day is no longer sufficient. Latin American bettors now expect a broad range of markets and casino options. Failing to provide these variants may lead to unsuccessful attempts to enter the market.

Uplatform's Participation in Industry Events

Randall affirmed that Uplatform has an exciting lineup of industry events planned for the year. Looking ahead, Uplatform will be attending iGB Live in July, followed by SIGMA Asia, SBC Summit Barcelona in September, and SIGMA Europe later in the year. These events are vital opportunities for Uplatform to showcase its offerings, stay updated on industry trends, and establish valuable connections with peers and potential clients.

Exclusive Interview with Uplatform's Rakhi Jaimini and Sam Lau

In a recent interview with Focus Gaming News, Rakhi Jaimini and Sam Lau from Uplatform discussed the evolution of the iGaming industry in Asia, addressing challenges faced by operators, cultural differences, and Uplatform's participation in G2E Asia 2023. They shed light on Uplatform's unique value proposition, localization focus, and commitment to responsible gambling.

The Evolving Landscape of the Asian iGaming Industry

Rakhi highlighted the rapid growth of the Asian iGaming sector since the pandemic outbreak, emphasizing its potential as a highly lucrative market. With countries like China, Japan, South Korea, and India expected to become key players in the iGaming sector, the Asian market is projected to witness significant expansion in the coming years.

Challenges Faced by iGaming Operators in Asia and Strategies for Success

"I think the biggest challenge for operators is marketing. The Asian market is highly competitive, and more than general marketing skills may be needed. Operators need to employ targeted and localized marketing strategies to effectively reach and engage with the diverse Asian audience."

These were Sam’s thoughts concerning the challenges in the Asian iGaming industry.

Rakhi emphasized the importance of closely monitoring evolving regulations, staying compliant, and meeting the demand for transparent regulation to succeed in the Asian market.

Anticipated Developments in the Asian iGaming Market

Sam expressed optimism about the growth and innovation in the Asian iGaming industry. He highlighted the increasing interest in the Indian market and the development of iGaming products tailored to the unique needs of Indian players. He said the Indian market presents a significant opportunity for growth and innovation in the iGaming sector.

Navigating Cultural Differences in the Asian Market

Rakhi emphasized the importance of operators understanding and catering to Asian players' unique needs. In Asia, games such as Ander Bahar, Teen Patti, Rummy, and Poker are extremely popular, and live dealers are preferred over online casinos. Affiliations also play an important role in Asian casino operations. To successfully operate in the region, operators need to consider these factors.

Sam added,

"Even if we are based in Europe, we, as a provider, fully understand the Asian market demand. We know the difference in players’ preferences in each country and even in the different regions of these countries."

When developing the Asian market, operators must not use non-Asian related experience, according to Sam.

Uplatform's Participation in G2E Asia 2023 and its Goals

As our slogan goes, “Our Platform Your success,” Uplatform aims to expand its Asian clients base by participating in G2E Asia 2023. Our sales managers stated that Uplatform seeks to bring its comprehensive solutions to the Asian market and establish itself as the preferred business partner for operators.

Uplatform's Unique Value Proposition and Differentiation

Rakhi emphasized Uplatform's understanding of the Asian market, including players' preferences in different countries and regions. By offering localization features, such as local payments, language support, and comprehensive coverage of local leagues, Uplatform differentiates itself from other iGaming providers. We prioritize a customer-centric approach and localization to stand out in the Asian market.

Emerging Trends and Uplatform's Strategic Positioning

Rakhi noted the Asia-Pacific region's rapid growth, increasing gambling revenues, and the spread of legalization. Uplatform capitalizes on these trends by constantly monitoring market dynamics and regulatory changes. We commit to delivering top solutions that cater to the unique needs of the Asian market, positioning themselves ahead of the competition.

Addressing Responsible Gaming Concerns

Rakhi and Sam stated that Uplatform prioritizes player safety and responsible gambling. Our KYC and risk management systems allow operators to set player limits and ensure a secure gambling environment. By promoting responsible gaming practices, Uplatform strives to provide a safe and enjoyable experience for our clients' players.

Inside Asian Gaming interviewed Sam Lau, Sales Manager at Uplatform, to gain insights into the company's vision for the Asian iGaming market and its participation in the prestigious G2E Asia 2023 event. Sam highlighted the potential for growth and innovation in the Indian market, the importance of localized strategies, Uplatform's unique offerings, and their commitment to responsible gambling practices.

Innovating for Growth: Seizing the Potential of the Indian Market

He believes the Asian iGaming industry is on track for significant growth, characterized by rapid change, innovation, and adaptation. The growing Indian market is one area of particular interest. Sam highlighted the enormous opportunities for operators to expand and innovate in response to the ever-increasing interest in the Indian audience. Anticipating this trend, operators are actively on the lookout for iGaming products tailored to the unique needs of the Indian market. This surge in customized offerings is expected to propel the Asian iGaming industry forward.

Cultural Nuances and Tailored Approaches

Sam stated,

"Operators must not use non-Asian related experience when developing the Asian market."

Sam emphasized the importance of understanding and respecting cultural differences when operating in the Asian market. Sam explained that online casino operators must avoid relying on non-Asian experiences when developing strategies. Sam also acknowledged the importance of rolling commissions and the impact of affiliate marketing in Asia, which some non-Asian operators may overlook. Operators can effectively engage with the diverse Asian audience by recognizing the unique needs and preferences of the local players.

Uplatform's Cutting-Edge Solutions: A Gateway to the Asian Market

Sam was excited about our latest product. Here’s what he had to say,

"A new casino aggregator will be ready for the market. We have the privilege of combining Western and Eastern specific needs into our backend system and bringing some customized features to Asian operators."

Sam told IAG how our comprehensive research and development efforts gave rise to a powerful solution designed to enhance the iGaming experience in Asia. Sam explained that Uplatform's goal at the event was to strengthen its position as a preferred business partner by showcasing its ability to understand and meet local players' and operators' unique needs and preferences.

Forging New Partnerships and Expanding Footprint

Sam told IAG that Uplatform recognizes the significance of G2E Asia 2023 as a platform for networking and building meaningful partnerships. He further expressed the company's desire to engage in fruitful conversations with industry professionals, fostering understanding and making a lasting impression. Adding that by gaining an in-depth knowledge of clients' needs, Uplatform aims to establish new alliances and strengthen its presence in the Asian market.

Distinctiveness and Benefits of Uplatform

Our sales manager stated that Uplatform's comprehensive understanding of the region sets us apart from other iGaming providers in Asia as one of the few European-based providers with in-depth knowledge of the Asian market. Uplatform leverages its operational experience and offers customized solutions to cater to local players' and operators' specific requirements and preferences. This localized approach, he claims, enables Uplatform to provide exceptional value and benefits to its clients.

Observing Emerging Trends and Adaptation Strategies

Sam observed a shift in focus among operators toward the Indian and Southeast Asian markets. In response to this trend, he informed IAG that Uplatform is ready to work with partners to develop tailored gaming products for the Asian market. He said Uplatform aims to capitalize on emerging opportunities and remain at the forefront of innovation in the Asian iGaming industry by aligning its strategy with changing market demands.

Main driving forces in the Asian iGaming market

Sam stated that the key factors to growth are to provide the best product and understand the market's needs, and we have both. He added that we are aware that language can be a barrier for some operators, which is why our sales team covers almost ten major languages spoken worldwide.

Commitment to Responsible Gaming

Sam stated that Uplatform recognizes the significance of responsible gambling practices and adheres to them as a core principle. He informed IAG that Uplatform has a standard Know Your Customer (KYC) system and risk management team and that we are committed to promoting responsible gambling practices and providing our clients' players with a safe and secure environment.

To learn more about our adventure, kindly connect with us on Linkedin. Our utmost interest at Uplatform is to help your business succeed. So contact our team today for more information.

What are our thoughts on the year 2022? What do we anticipate happening in 2023? What are our short- and medium-term goals? The most recent conversation between Soloazar and Maria, our Head of Marketing, covered these topics.

Uplatform rang in the new year with a bang, full of celebration and joy. And now that we are well into 2023, we can look back at 2022 and assess our accomplishments and performance. Maria stated that although 2022 was challenging, the year yielded fruitful results in progressing towards important goals.

2022 Progress and Achievements.

In terms of accomplishments and progress in 2022, Maria said,

“In 2022, there were a lot of high-profile sports events; these events presented a fantastic growth opportunity, which we, along with our valued clients, optimally leveraged. Our efforts paid off as we witnessed remarkable increases, reaching up to triple the GGR for some clients. This success encouraged us to aim even higher and continue our expansion in the market.”

After this, Maria stated that winning the SBC and 5STAR Awards and nominations for other prestigious awards like EGR and iGA were significant accomplishments for us. Having Uplatform’s efforts recognized in this way was a huge honor. She advised iGaming business owners and those looking to explore the iGaming business to schedule a consultation with us to learn more about our solution.

Completed Projects, Latest Wares, and Events

From a business perspective, Maria was happy to share that the team participated in five major events last year, including iGB Live! Amsterdam, SBC Barcelona, G2E Asia, Casino Beats Malta, and SIGMA Malta. She added that we hosted a roundtable discussion on ‘mobile gambling's potential in the future.’ Maria acknowledged that our efforts have been highly effective, expanding our brand's reach and attracting new business partners.

Regarding our newest products, here is what Maria had to say: “We’ve added new sports and markets to our platform and successfully prepared our sportsbook for the World Cup with 1,5K markets for every single game; added two new languages, added new features to our services, expanded the team, improved inner processes, and so on.” In addition, she concluded that the year 2022 was highly fruitful, and the team does not plan on slowing down.

Future Goals and Objectives

According to Maria, the team has implemented extensive marketing and sales strategies with lofty goals for the current year.

"Six local and international fairs will feature our solutions and products, and our representatives will attend another eight. We will most likely attend events like G2E Asia, SiGMA Americas, SiGMA Asia, iGB Amsterdam, SBC Barcelona, etc. In addition, we plan to contribute even further to the field by moderating a roundtable and speaking on a few panels."

She also mentioned,

"We'll launch our Casino Games Aggregator this year, and it will help our partners create a well-balanced and profitable casino portfolio. We'll keep enhancing our sportsbook and platform by expanding our betting offers and adding new esports, tournaments, and more.”

Maria assured Soloazar that there would be a lot of new developments and that the team must expand significantly to make it happen.

Kindly follow us on Linkedin to learn more about our adventure. Uplatform wants nothing more than to help your business succeed. So contact our team today for more information.

Is the iGaming industry recovering from the pandemic? What are the current industry trends? These and other topics were discussed in the most recent chat with our Head of Marketing, Maria Bashkevich, and Yogonet. Here’s a summary of the conversation.

In her assessment of the gaming sector’s development in 2022, Maria stated that the industry has faced many challenges, including the pandemic, and has been in very uncertain times in recent years. Hence, she was not sure how long the effects of these challenges would be felt.

She stated,

“To reduce the impact of the pandemic on our clients’ losses, we began working on our sportsbook, particularly the Esports section, and casino offerings as soon as the pandemic hit. We were able to stop the negative dynamic and reduce losses within two months as a result of this. We are very flexible and can react to all changes quickly because we have our own bookmakers and a deep understanding of the players.”

She told Yogonet that our USP is how we build relationships with our operators and our initial interest in their growth. She said working with them has helped increase their performance, attract new players, and exhibit outstanding results across various regions.

When asked to comment on in-person industry events worldwide, Maria expressed her delight that these events are coming back. And next year, we’ll participate as exhibitors for the first time in the biggest industry event - ICE London 2023, which will be held on February 7-9; find us at stand S2-150. Don't forget to book your meeting HERE to know more about our award-winning solution and how we can help your business grow.

“We will launch a new product, our own casino aggregator. We’ll also have important updates to our solutions, tools, and platform in general.”

This was what Maria had to say regarding Uplatform’s plan for 2023. She said we had a lot planned for 2023, including important platform updates, team growth, obtaining new licenses and certifications, entering new markets, attending all significant industry events, and giving back to the neighborhood.

She went on to explain that we’re always working to improve our sportsbook; next year, we’ll expand the list of markets and tournaments, particularly in Esports, as well as add new features; as they say, there’s no limit to perfection, but we’re chasing it.

Maria stated that we expect 2023 to be a very productive year for Uplatform, with notable achievements, profitable partnerships, and massive growth.

The full interview read here

Maria Bashkevich, our Head of Marketing, participated in one of the iGF (iGaming Future) roundtable series titled, "The Future of Mobile Gaming: New Markets and New Customers." The iGF Virtual Roundtable series is unique in its ability to educate both speakers and viewers through its live-event series. Alongside Maria, there were industry professionals such as Andrew Micallef of High Roller, Rokas Benetis of LeoVegas Group, and Jamie Hart of Tote Group. They discussed the best approaches to improve offers and explore the evolving world of mobile iGaming. Other topics covered during the talk were:

• Future of mobile casino
• Game provider integrations
• Localization of gaming content & impact
• Maximising mobile device capabilities
• The benefits of data light games

Maria, our Head of Marketing, commented on the session, saying,

“It was a very insightful session. As always, the iGF gathered the finest speakers to tackle the most pressing issues. We can all agree that mobile gaming is the future of our industry, which is why increasing efficiency, improving mobile experiences and introducing new enhanced features are crucial to future success. As a B2B provider, it's important to take part in this conversation to learn more about the problems that operators face, their real challenges, and how we can help them by customizing our solutions to their needs. Thanks to the amazing panelists, I have a lot of useful information to pass on to our team :) “

Since mobile phones have become a vital part of our daily lives, there is no doubt that mobile gaming is the future of iGaming. This is why we want to capitalize on the growing popularity of mobile gaming, mostly due to the increasing number of mobile betting apps. As a full-service provider, we are constantly working to help operators in gaining more mobile players by offering full and light versions of betting websites, alongside flexible, safe, and simple-to-use apps with all of the necessary functionalities and meeting the requirements of the modern iGaming market.

Click the link for in-depth analysis and forecasts from leading iGaming providers and operators.