Rule Your Players' Hearts | Expert guide to Customer Journey Mapping (CJM)
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ICE Barcelona: What a Winning Start for Uplatform

What an electrifying experience we had at ICE Barcelona 2025! Our booth was buzzing with energy, and we couldn't be more thrilled with the response from attendees. With over 2,000 participants diving into our exciting game and countless visitors stopping by, it’s safe to say our stand was a hit!

We kicked off the event with a bang, and the feedback has been nothing short of phenomenal. One of our amazing visitors, Illia Boiko, shared on his Linkedin,

"I rarely post about such things, but I must say Uplatform won my Best Creative Merch Award at ICE Barcelona!"

Michelle P. chimed in,

"I always look forward to seeing what theme you will go for; this one was incredible - bravo!" Oh, and about our theme—we went all in with cards, perfectly capturing our slogan: "Hold All the Aces” which sparked excitement and curiosity among everyone who visited. Big thanks to Michelle P. and Illia Boiko for their kind words!

This year marked a fresh chapter as ICE moved to its new home at Fira Barcelona Gran Via—and what a brilliant move it was! The venue was bigger, better, and full of energy. Our team went all out to ensure everyone felt the excitement, from Uplatform’s Royal Buggy Ride Access, which whisked tired visitors between halls, to our captivating activities that made it truly an adventure.

Activities That Left a Mark:

  • Mystery Cocktails: Our mixologists dazzled guests with unique drinks chosen by drawing cards—who knew a simple card could lead to such delightful surprises?
  • Exciting Game: Participants had a blast trying their luck for fantastic prizes. The cheers from winners echoed throughout the booth!

  • Exclusive Gifts: Attendees left with eye-catching merch that turned heads and sparked envy.
  • Royal Buggy Rides: Uplatform’s Royal Buggy Ride Access provided a delightful means for visitors to navigate the event, effortlessly transporting them between halls. This fun and comfortable service added a touch of luxury to their experience, ensuring everyone could enjoy the excitement without the fatigue of long walks.

This amazing event may be over, but we're only just beginning our exciting journey for 2025. Next up is SiGMA Americas, happening from April 7 to 10 in Sao Paulo, Brazil. We can’t wait to connect with you there and show you how Uplatform can take your business to the next level! Thank you to everyone who stopped by and made this event truly unforgettable. Until then, let’s keep winning!

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